Eric Niu

I am a student at the Institue of Design, IIT. I originally came here to learn human-centered product design. However, after a year and a half here, I am beginning to realize that design begins with understanding people and their needs. It is important to adopt strategies that fit those needs for the benefit of both the organization and its customers. Design's great strength is coming up with great ideas, but the challenge lies in proving (and disproving) them through implementation.