Fawn Desiree
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About
Highly creative and commercially driven Apparel leader with over 20 + years of experience delivering measurable impact across global apparel brands like Levi Strauss, Puma, Carhartt and Columbia. A proven track record of increasing revenue, reducing costs, and solving operational challenges through innovative design, super efficient development, and smart merchandising. Expert at scaling multi-million-dollar product assortments across Men’s, and Women's categories including RTW, active wear and athleisure. Builds design strategies that resonate with consumers, drive profitability with a refined aesthetic, premium sensibility, and passion. Skilled at translating creative vision into margin-focused product execution, pricing strategy, SKU optimization, and efficiency. Trusted partner to design, development, sourcing, planning, sales, and buyers.
For Inquiries: [email protected] -
Education
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Bachelor of Arts, Fashion DesignThe Fashion Institute of Design and MerchandisingArt Degree in Fashion Design
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Experience
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CHIEF PRODUCT OFFICER, APPARELLos Angeles, CA2021 - Present (5 years)Spearheads the design and development, including contemporary sportswear, ready-to-wear (RTW), special occasion dresses, luxury lingerie, and high-tech apparel.
Manages trend forecasting, factory negotiations, costing, fabric sourcing, textile development, print, silkscreen, trim development, and cross-functional calendar.
Leads cross-functional teams to achieve common business goals, driving innovation and product excellence.
Develops new apparel lines for companies to enter markets, attracting new customers, expanding the brand's reach and increasing sales. -
VP DESIGN, PRODUCT DEVELOPMENTTorrance, CA2017 - 2021 (4 years)Developed comprehensive product lines for Men’s, Women’s, Junior’s apparel, including activewear, streetwear, sportswear, and seamless garments.
Managed strategic labels such as Levi’s, Hurley, Puma, Eddie Bauer, Reebok, Orvis, Marika, Bally, & Columbia.
Increased sales by 25% through effective product development processes and launching new customer product lines. -
VP DESIGN AND MERCHANDISINGQuébec City, CanadaJan 2016 - Dec 2017 (1 year 11 months)Multi-million Manufacturer of apparel for Women, Men, Junior and Children. Brands- Pajar, Dickies, Realtree and Major retailer's private label. Manages Fashion Designers, Graphic Designers, Production Managers, Product Developers, Web Designers and Merchandisers. Creates CAD design, textile design, package design, embellishment design, web page design and trend forecast. Develops cross-functional calendar to meet all deadlines. Increased sales by 20% due to innovative product lines and new licenses. Created processes and decreased costs by 7%, increasing margins.
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VP DESIGN AND MERCHANDISINGPerry EllisMiami, FL2014 - 2016 (2 years)Isaco 600 million + Manufacturer of Men's apparel. * Labels include Perry Ellis, Papi, Rico, Undertech, Reckless and Equipo. Key Accounts: Macy's, Dillard's, Lord & Taylor, Kohl's, JC Penney's. Directed team of Fashion Designers, Product Developers, Production Managers, Graphic Artists, Web Designers & Merchandisers. Created line plans, CAD designs, trend boards, calendar & POG For Private label sales, created new innovative product, which increased sales by 22% and market share. Needed brand growth and awareness, launched new successful Young Men's lines, opened new accounts and increased sales.
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VP DESIGN AND MERCHANDISINGLos Angeles, CA2010 - 2013 (3 years)K. Bell a division of Renfro, 550 million + manufacturer for Women, Men, Juniors and Kids. Accounts: Costco, Nordstrom, Urban Outfitters, Amazon, specialty boutiques and many more. Managed team of 20+ including Apparel and Packaging Designers. Directed trends, CAD designs, merchandised line plans, catalogs, presentations, technical packages, photo shoot, web page and trend analysis. Created new categories, and brand launch to grow business from 35M to 55M in 3 years for acquisition.
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Design Director, ApparelStrategic PartnersLos Angeles, CA2008 - 2009 (1 year)Created CAD designs, textile prints, and graphics, ensuring high-quality and visually appealing products.
Traveled to Canada to present new lines, increasing sales by 9%. -
Design Director, ContemporaryModern AmusementLos Angeles, CA2007 - 2008 (1 year)Created design direction, CAD designs, textile prints, and graphics, ensuring high-quality and visually appealing products.
Launched Women’s Contemporary line, successfully introducing trendsetting designs to the market and increasing sales by 30%. -
Design Director, ContemporaryLevi Strauss NzaniaIrvine, CA2003 - 2007 (4 years)Managed design projects for notable labels such as Warhol Factory X Levi’s, Damian Hirst X Levi’s, BB Dakota, and Disney.
Developed creative direction, CAD designs, trend forecasts, technical packages, and collabs with high-profile Artists.
Published in Nylon, Vogue, Rolling Stone magazines. Warhol Factory X Levi’s art book. -
Product Manager/DesignerTargusAnaheim, CA2002 - 2003 (1 year)A computer and accessory global brand, 300 million. Developed computer, backpack and accessory lines for brand and OEM clients.
Managed design projects for notable labels such as Apple, Dell, Oakley and many more globally. Travelled to Asia frequently. -
Designer, LuxurySt. John KnitsIrvine, CA1996 - 2002 (6 years)Designed comprehensive luxury clothing, jewelry, and accessory lines utilizing computer-aided illustrations, freehand illustrations, and technical sketches.
Expanded market reach with new belt and accessory line launch.
Published in Vogue, and Architectural Digest.
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Awards
PLM
Farr Leadership course
MRP
Adobe Creative Suite
Adobe Illustrator
Adobe Photoshop
Pointcarre certificate -
Affiliations
Brands I have designed, developed, & merchandised collections for:
* Contemporary / Luxury brands: St. John, House of CB, Griffith and Gray, Perry Ellis, Levi Strauss (Designer), Andy Warhol, Damian Hirst, St. John Sport, Richard Tyler, Geoffrey Beene,
* Athletic brands: Puma, Hurley, Reebok, NBA, Marika, Balance Collection, Jessica Simpson, Bally, Ariat, Columbia, Eco-Malibu, Guru Nanda, Mindful babes, Skechers
* Women’s lifestyle brands: Levi Strauss, Modern Amusement, BB Dakota, Felina, Natori, Jessica Simpson, Tahari, Beta brand, Unified, Pajar
* Junior brands: Disney, Justice, Dr. Seuss, Strawberry shortcake, Nickelodeon, Journeys, HR Puffin-stuff, Belife,
* Men’s Lifestyle brands: Levi Strauss, Hurley, Dickies, Carhartt, Sperry Topsider, Orvis, Woolrich, Pajar, Eddie Bauer, Realtree, Ocean Pacific, Margaritaville, Real tree, Marc Ecko, Joe Boxer, Unified, Steel deal, Evergreen, Good luck sock, Shuguo,
* Uniform brands: Figs, Cherokee, Strategic Partners, Swiss precision active,
* Tech: Apple Mac, Dell, Oakley, Targus, Glacier gear, Cd projects,
* Retail brands/Private label: Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Barneys New York, Bloomingdales, Nordstrom, Rue lala (Nordstrom), Belks, Macys, Fred Segal, Beams Japan, Lord and Taylor, Urban Outfitters, Hot Topic, Torrid, Boot barn, Ariat, Meijer, Dillards, Von Maur, Harvey Nichols, Lane Crawford
* Big Box brands: Costco, Kirkland, Sam’s Club, Price mart, BJ’s
* Mass brands: Kohls, JC Penny’s, Sears, Walmart, No Boundaries, No Bo, Beals, Fred Meyer, Kmart,
* Off price: Burlington, Marmaxx, TJ Maxx, Ross, Marshalls, Nordstrom Rack, Dicks Sporting Goods
* Pet brands: Petco, Petsmart, Coop pet, Walmart, Target -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@fawndesiree, member since 2016