Fermin Mata

Designer on the Nest UX design team. My product focus is the Nest Secure alarm system. In addition to design, I have created illustrations for product pairing out of box experience.

Production Designer on the Nest UX design team. Provided assets and specs to engineering teams to support iOS, Android and Web platforms.

I am part of a 3 person team who's primary role was to re-create "pixel-perfect” vector iOS/OS UI screens and icons for use in Apple event product presentations. In addition, I provided support to Apple's Marcom group by providing similar assets but deployed cross functionally for web, interactive, and motion graphics.

I am an in-house Production Designer who works with Pinterest and Schawk! team members to provide pixel-perfect vector UI screens and icons for iOS and Android operating systems across multiple devices and screen resolutions. I also worked with in-house production artists in development of a Pinterest iOS Toolkit for use internally by designers and developers. In addition, I worked with developers in providing detailed specs and image assets for a series of promotional/informational emails to be released in the future.

I was part of a 4 person team who's primary role was to re-create "pixel-perfect” vector iOS/OS UI screens and icons for use in the 2014 Apple Keynote event. In addition, I provided support to Apple's Marcom group by providing similar assets but deployed cross functionally for web, interactive, and motion graphics.

You're a Rebel is a dynamic creative services company based in the San Francisco Bay Area. Call us a creative department for hire. We can compliment your existing creative team by helping during crunch time or be your on call creative department when you need one. What sets us apart from other creative companies is our focus on merchandise, industry experience and flexible resources.

We’ve combined 15 + years of art direction, design, print production experience and a flexible ever expanding roster of creative individuals to bring to you the most dynamic creative solution in the merchandising industry. Our understanding of product development for the tour, retail and licensing industries gives us the ability to provide unmatched creative services that will ultimately save you time and money.

With an eclectic knowledge base of underground, urban, youth and entertainment culture, we have the ability to translate trends without losing brand relevance.

My job duties include:
• Identifying, directing, managing relationships with new and participating artists from around the world.
• Manage photo shoots for apparel.
• Lead overall design direction of apparel graphics.
• Provide production consultation and all pre-production files for all product.
• Lead in development of brand ideology.

As Executive Director of Creative Services for Live Nation Merchandise (formally Signatures Network), I managed a staff of art directors, designers and production artists in both Beverly Hills and San Francisco Ca. Developed and/or was involved with art direction on all merchandise projects.

Clients included: Alice Cooper, Alan Jackson, The Beatles, The Beatles Love, Bridge School Benefit, Carrie Underwood, Chickenfoot, Coldplay, Cindy Lauper, Def Leppard, Depeche Mode, Janet Jackson, John Mellencamp, Kings of Leon, Lenny Kravitz, Lynyrd Skyrynd, Madonna, Motley Crue, Ozzy Osbourne, Pemberton Festival, Robin Williams, Joe Satriani, Staind, 3 Doors Down, Third Eye Blind, True Colors Tour, 38 Special, Usher and Whitesnake.

As Design Studio Manager / Art Director / Designer for Cinder Block, I was in charge of full-filling all creative needs for company promotional, tour and retail departments. I also managed team of 9 designers and production artists as well as freelance artists to achieve the creative goals of the company.

Clients included: Green Day, The Killers, The Misfits, Flogging Molly, AFI, Anti-Flag, The Vans Warped Tour and Virgin Megastore.

As an apparel Screen Printer, I performed setup, operation and tear down duties. Print jobs required precise registration of anywhere from 1 to 14 screens. Quantity of prints ran into several hundred garments per day. I mastered the use of the following screen print equipment: M&R Challenger II, TAS. M&R Formula, and M&R Passport.

As an apparel Screen Printer, I performed setup, operation and tear down duties. Print jobs required precise registration of anywhere from 1 to 14 screens. Quantity of prints ran into several hundred garments per day. I operated a 6 Color Auto Rotex Automatic Press and a 4 color manual screen print press.

In addition to screen printing I also performed the following screen technician duties: emulsion application, screen preparation, exposing screens and reclamation.