Fernanda Martin del Campo

- Design and digitally illustrate contemporary junior clothing - Create technical packets on new development for both domestic and import factories

- Sketch blacklines, and fully rendered CADs for presentation boards
- Resize artwork for sampling

- Design and illustrate junior collection with repeat prints and full color story - Research trends, concept line, and create presentation boards

- Oversee trend and product line direction to create a focused brand concept.
- Merchandise & review line, present brand concepts at all meetings and review styles, fabrics, colors and print choices.
- Research & identify seasonal color palettes, prints, patterns, fabrics, styles & details.
- Monitor daily status of line development including production, design, and technical design. - Traveled to china for new development and production
-Worked closely with graphic artists on new art
-Cad artist for all presentation boards for ABC family/disney program

- Design styles for missy and junior market with an emphasis on denim bottoms. Worked with domestic and overseas wash and dye houses. - Traveled to Hong Kong, Guangzhou, zhang jia gang, and shanghai to work closely with factories on development and production. - Finalized teck packs to be used for production - Created original prints with full repeat as well as recoloring purchased prints used on denim design

Communicating with over seas factories, approving lab dibs and helping designer with coordinating production. Created cohesive prints in illustrator as well as preparing combo charts, trend boards for presentations and choosing color combinations for collections.

Magic trade show 2011, sales, fitting representative, answering e-mails with the factories as well as choosing color palettes and fabrics.