Fernando Galdino

I lead qualitative research process for innovation and design projects, planning and executing fieldwork, analysis and synthesis. By doing so, I help to build new products, services, brands and much more.

Planning and executing qualitative research + design project.

Planning and executing design and innovation research projects, mostly related to technology and how Brazilians interact with it.

I work with design research and innovation development with the Design Thinking approach, mostly on consumer electronics market.

Designing equipments for professional laundry business such as dry cleaning, hotels, hospitals and industrial laundries.

Responsible to the development of a new e-commerce department inside a furniture manufacture and sales company.

I was the first designer to work internally at this company that now holds a design department.
I would take measurements and gather clients expectations to drive the design process. Our products were high quality tailor-made furniture to commercial and residential use.