This application utilizes intuitive, tab inspired drop down navigation and abacus inspired horizontal slider selectors.
A close-up of user interactive drag and drop functionality.
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MIDA Identity System
MIDA helps marketing managers discern the best way to invest their marketing capital. This is achieved through a specialized approach of combining human intuition and hard data analysis. The “M” in the logo doubles as the Greek letter sigma, giving a nod to math and statistics, which is an integral part of the business.
