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Principal
Volume Utility
Huntington Beach, CA
Jun 2022 - Present (2 years 4 months)
• Created and facelifted 16 small departments and 1 large department for
Latin-market department stores, resulting in launches of tire, car stereo,
home security, beauty, accessory and seasonal lines.
• Partnered with tech client to craft 5200 ft2 HQ tech/sales center, and
hallway-based product experience.
• All work fulfilled through space plans, rendered visualizations, meticulous
detail and client support.
• Designed successful builds for the SEMA tradeshow, supporting partners
with graphic design, build advice and assembly drawings.
• Refined bike frame branding and vendor technical pack for high-end
bicycle line, using graphic design skills and rendered visualizations.
• Featured designer: Coroflot.com, 2022
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Senior Designer
Huntington Beach, CA
Apr 2016 - Jun 2022 (6 years 2 months)
• Created cool spaces for beauty, cannabis, gaming and Comic-Con clients using hand sketch, 3DS Max / vRay, and Adobe Suite.
• Supported execution of 165,000 ft2 developer festival floor, both creatively and on-site.
• Visualized and pitched concepts for built and trailer-based popups, exhibits, and developers’ festivals.
• Curated and placed irreplaceable movie props on a large museum project, liaising with museum staff.
• Penned successful Comic-Con build for Netflix, netting $175K.
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Design Director
Commerce, CA
May 2011 - Apr 2016 (4 years 11 months)
• Designed spaces for pop-up retail, event, vehicle, and play areas using 3DS Max and Adobe Suite.
• Stepped in to copy-write and curate company website, printed collateral, proposals and swag, speeding up roll out and limiting outsources.
• Designed Sponge Bob live-read event featuring two 200 seat venues,
a pop-up museum and concert.
• Designed 10-unit pop-up retail rollout for Samsung netting $3M.
• Juror: Spring Student Portfolio Review, CSU Long Beach 2012, 2013
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Principal
Volume Utility
Huntington Beach, CA
Feb 2009 - May 2014 (5 years 3 months)
• Designed builds for private events, ride & drives, E3 and SEMA tradeshows.
• Penned SEMA build for TireCo providing rendered visualizations, cost and build advice, netting $85K.
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Senior Designer-Creative Director
Irvine, CA
Oct 2000 - Feb 2009 (8 years 4 months)
• Designed and presented point-of-sale displays, retail spaces, museums and exhibits.
• Vetted incoming projects and ran a running work load of 75 projects totaling $4.5M.
• Managed staff, parsed out work and resolved conflicts.
• Designed Beauty Show build for Paul Mitchell Systems netting: $500K.
• Award: “Best Small Tradeshow Environment” PacketVideo, Event Design Magazine, 2008.
• Webinar Panelist: Trends in Exhibit Design, Red Seven Media, 2008