Fernando Munoz Puga

Partner with businesses, strategists and in-house teams to develop new brands or evolve existing brands seeking new
identity. Create design solutions aligned with marketing and brand strategies. Effectively manage copywriters, developers,
retouching artists, photographers and print vendors.

Clients of record: Blu Kicks, Gap Inc., Old Navy, Mission Minded, Levi’s Strauss & Co., Toya Studio.

Concepted and designed brand focused packaging solutions for C.O. Bigelow and Signature Collection. Coordinated with internal packaging and product development teams to maintain design integrity.

Led art direction and design efforts for Gap Inc.’s Global Communication & Public Affairs group. Partnered with Creative
Director to develop a new corporate visual identity and a subset of business and cultural collateral systems for companywide
use. Selected and managed vendors; oversaw freelance creative talent.

Developed concepts and designs for Calvin Klein’s classic fragrances, Euphoria and CK One limited editions. Collaborated with marketing and production teams on packaging. Worked with external vendors to ensure design integrity throughout project development. Managed team of two designers.

Developed brand and design solutions for agency clients throughout a wide range of industries: Beauty, Fashion, Real estate, Financial and Non-profit. Partnered in logo creation, print collateral systems, product packaging, point-of-purchase displays, direct mail, photo shoot management, press quality assurance.

Clients included: Kiehl’s, Aromafloria, Lancome, CFDA, Capezio, Douglas Elliman, The Victoria Foundation.

Designed for youth market brands.