Barton Payne

Lead Speedo Design into the next era through Brand/Consumer focused Design Direction and mentorship.

PVH Innovation Next- Team of 8 overseeing Innovation for PVH Brands
“Skunk Works Squad”- Incubator...the next best thing.
Brand Design Direction
Performance Category Lead Designer- Olympic, Team, Training, Print/Graphic/Textile

Innovate, Unlock human potential, Enhance the athlete's experience.

DESIGN DIRECTION:
Create the narrative for design, marketing and sales in order to
maintain cohesion as a brand and category.

ELITE CATEGORY:
Technical racing swim skins
Design, Testing protocol, Compiling and analysis of quantitative/qualitative testing data,
Using industry leading manufacturers to develop proprietary elements
Heavy involvement at factory level

PERFORMANCE:
Focusing on Team business and Sporting Goods channels:
Category design direction, design, time lines, line planning and merchandising

TRIATHLON:
Lance Armstrong- Speed Suit (unlucky with this one eh?)
Working with Nike Innovation and Armstrong, designed and developed
a speed suit to work in unison over Armstrong’s trisuit designed by the Innovation Team.
He won the next 3 races...then, well, you know the rest of the story.

Innovation and design lead for multiple clients/brands across multiple categories.
Duties included:
line planning, merchandising, designing, development, sourcing, sampling,
fittings, troubleshooting and final adoption
Clients Included:
Skins: 400 series compression apparel- Active, Cycling, Triathlon, Travel and Recovery
Alleson: Team categories-Uniforms and Outerwear for Men, Women and Youth
Football, Basketball, Softball, Baseball, Soccer, Hockey
Warrior (Licensee)- Men/Women Lacrosse
Asics: Volleyball knee pads, Runner’s wrist wallet/shoe wallet,
Reflective Running Vests, MMA Shorts
Body Glove: Rash guards, Wet suits
Puma: World Cup 2010 Concept Soccer Uniforms
Sanmar: Ogio (Licensed)- Technical polos, Yoga/Lifestyle
Scent-Lok: Multi level hunting line- Base layer, Mid layer and Outerwear
Bike: Protective compression wear, athletic supporters
Barco: Medical scrubs, Fast food industry uniforms
Penguin Brands:
Nathan- Reflective Vests for Running and Cycling, Shoe and Wrist Wallets
Ironman- Reflective Vests

SMU Apparel and Graphics- Foot Locker/Champs
Metro, Urban, Heritage and Coastal Lines.
Concept through final design approval.