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Senior Digital Art Director

Susan Metichecchia

White Plains, NY
graficreative.net
Available Now
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  • About
  • About

    Comprehensive experience in print and digital environments. Design professional with over 20 years of experience in the pre-press and advertising industries. Extensive background in Digital Marketing, Developing Online Solicitation, Shopping Sites, Responsive Design, Email Marketing, Rich Media Banners as well as Direct to Consumer Banners.

    Software:

    Fluent in a MAC platform environment including programs such as Adobe Creative Suite (Photoshop, InDesign& Illustrator). Sketch, Quark Xpress, Microsoft Office, and others.

  • Education
    • Bachelor of Fine Arts Advertising/Graphic Design
      School of Visual Arts
    • Psychology
      SUNY Purchase
    • Graduate Art Therapy
      The College of New Rochelle
  • Experience
    • Digital / Print - Senior Art Director
      Graficreative LLC
      White Plains, NY
      Oct 2015 - Present (10 years 8 months)
      Providing Graphic Design and Studio Production for major advertising agencies. Along with intuitive, organized and focused multitasking, capable of solving problems creatively and meeting strict deadlines in fast-paced work environments, while maintaining meticulous attention to detail. Projects include responsive web experiences, direct mail, print collateral, digital B2B selling tools, social brand experiences, data visualization, PowerPoint presentations, infographics, wireframes and event marketing.
    • Creative Services Director
      Affinion Marketing Group
      Stamford, CT
      Jun 2011 - Oct 2015 (4 years 4 months)
      Collaborate with Creative Directors to finalize projects under tight deadlines in Adobe Suite. Produced final deliverables for direct response-driven digital campaigns (landing pages, banner ads, emails, web pages, text links) in a wide variety of product categories (credit reporting and management, identity protection, shopping, travel and entertainment).
    • Graphic Director
      Webloyalty.com
      Norwalk, CT
      Jun 2006 - Jan 2011 (4 years 7 months)
      Assist Creative Services Team with print collateral and digital design projects. Pre-flight creative materials including; brand launch kits, sales & marketing pieces, catalogs, print ads and global packaging to ensure deliverables going out are correct, on-time, within budget and of the highest intended aesthetic. Implement all edits and prep files for digital transfer to vendors. Assist Senior Production Designer with product photography file-prep and keeping photo asset library organized and current. Take on select projects from inception to completion. Work effectively with flexibility in a fast-paced environment. Act as liaison and coordinator between translation agency, marketing brand managers and legal counsel.
    • Production Designer (Freelance)
      Colangelo Synergy Marketing
      Darien, CT
      Jan 2006 - Jul 2006 (6 months)
      Served the creative department on all levels of design. Specialized in point of sale and point of purchase design elements.

    • Traffic Manager & Art Director (Freelance)
      Guild Group
      Jun 2004 - Dec 2005 (1 year 6 months)
      Focused on designing point of purchase. Produced, managed and directed all production artwork to pre-press standards.

    • Graphic Design Director
      Array Marketing
      White Plains, NY
      Jun 2002 - Aug 2004 (2 years 2 months)
      Focused on designing point of purchase. Produced, managed and directed all production artwork to
      pre-press standards.

    • Production Manager
      Mechtronics
      White Plains, NY
      Oct 1998 - Jun 2002 (3 years 8 months)
      Specifically, designed point of purchase material. Handled design and layouts for all graphics in any medium for presentations. Reviewed press runs, match prints and standards of color.
      Print Buyer:
      Handled all elements required for print purchasing such as; lithography, hot stamping, direct print, distortion print and silk screening.
  • Awards

    ICON ONE Marketing Services

  • Industries
    • Advertising
    • Commercial Equipment
    • Consumer Electronics
    • Entertainment
    • Retail
  • Skills
    • Art Direction
    • Point of Purchase
    • Publishing
    • Creative Direction
    • Creative Suite
    • E-Commerce
    • Illustrator
    • InDesign
    • Sketch
    • Web Design
  • Elsewhere on the Web
    • k
  • On Coroflot
    @fourtwoeight, member since 2015
    • Following 1
    • Followers 3
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