Franck Boistel

I am a footwear designer and creative director with 28+ years of experience designing and developing footwear across performance, Athletic, Skate, Snowboard, Tactical, lifestyle, outdoor, and workwear categories for all gender.

My work spans the full product cycle — from early concept and hand sketching through CAD, materials, construction, fit, and production-ready tech packs. I collaborate closely with developers, engineers, and factories to ensure that ideas translate into functional, manufacturable products without losing design intent.

Over the years, I have designed footwear for global brands, start-ups, and private clients, working across diverse categories including running, trail, hiking, skate, lifestyle, sandals, boots, tactical, and specialty footwear. I am comfortable building entire footwear lines from the ground up, as well as stepping into existing systems to elevate design language, comfort, and execution.

My approach is human-centered and experience-driven. I design with a deep respect for movement, material honesty, and cultural context, balancing aesthetics with durability, comfort, and real-world use. I believe strong footwear design lives at the intersection of story, function, and precision.

Currently based in Sedona, Arizona, I work remotely with brands worldwide and am available for freelance projects, consulting, and contract roles as well as full time positions.