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Visual Merchandising. Event Styling.

Isabela Francesca Rivilla

Manila, Philippines
Available Now
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  • About
  • About

    I am currently employed as a Visual Merchandiser under one of the Primer Group of Companies' Philippine Retail Divisions, Concept Store, Inc. I handle and oversee internationally-recognized brands such as, Herschel Supply Co., Billabong, Volcom, Hurley, O'Neill, and also a locally known action sports concept store named Grind. All of which entails me to work with and display all kinds of merchandise categories: footwear, clothing, accessories, hardware, eyewear, and bags.

    Aside from creating, implementing, and overseeing in-store displays, my scope of work in this company ranges from window display concept designing and execution, event styling, graphic designing, and creating store layouts.

    In my previous experience with SM Mart, Inc., I was exposed to executing window displays, and overseeing, arranging, and maintaining the displays all kinds of merchandise within the SM Store Aura. My main objective was to ensure the look and quality of the whole department store was up to its standards. The merchandise categories I encountered were: footwear, home appliances, furniture, and decor, kids'/women's/men's accessories, eyewear, footwear and apparel.

    With my years of experience in the creative and retail industry, I want to share my artistic and analytical skills including my passion in sports and wellness with a dynamic company.

  • Education
    • Bachelor of Fine Arts Industrial Design
      University of Santo Tomas
      2009 - 2014
  • Experience
    • Visual Merchandiser
      Concept Store, Inc.
      Manila, Philippines
      Jan 2016 - Present (10 years 5 months)
      ⇒ Creates, plans, and executes guidelines for window and in-store merchandise displays, and ensures that they are properly implemented
      ⇒ Creates and executes Event Styling for various brands
      ⇒ Sources materials for the said displays
      ⇒ Prepares 2D graphic artworks and 3D layouts needed for in-store displays and promotions
    • Graphic Designer and Consultant
      The Younghusband Football Academy
      Manila, Philippines
      Jan 2014 - Dec 2015 (1 year 11 months)
      ⇒ Prepared numerous 2D Graphic print and online materials for the company
      ⇒ Recommended various strategies in increasing enrollees, followers on Social Media Accounts, consistency in overall design of print and online materials
    • Visual Display Officer
      SM Mart, Inc.
      Pasay, Philippines
      Jun 2014 - Dec 2014 (6 months)
      ⇒ Executes store-wide display directions and concepts
      ⇒ Oversees the total look of the store: storefront windows, displays, and selling areas
      ⇒ Ensures compliance within the standards of the store, company and management
    • On-the-Job Trainee
      Nazareno-Guerrero Design Consultancy
      Mandaluyong, Philippines
      Apr 2013 - May 2013 (1 month)
      Assisted in the Interior Design of a house of a leading couple in the Pharmaceutical Industry.
      ⇒ Proposed Materials for flooring, walls, bathroom fixtures, lighting.
      ⇒ Proposed Color Palettes and presented designs to clients.
      ⇒ Rendered Designs manually and prepared 3D Graphic Design for client and contractor presentation
      ⇒ Oversaw Design and Development on site
  • Industries
    • Footwear
    • Outdoor Equipment
    • POP / Visual Merchandising
    • Sporting Goods
    • Retail
  • Skills
    • 3D Modeling
    • Communication Design
    • Event Design
    • Graphic Design
    • Illustrator
    • Industrial Design
    • Photoshop
    • Production Design
    • SketchUP
    • Visual Design
  • On Coroflot
    @franky_rivilla, member since 2018
      • Followers 4
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