Frank McDaniel

Freelance Art Director/Graphic Designer

Responsible for providing the creative vision and design for Business to Business and Industrial Clients on a broad range of projects for the development of marketing and communications materials

• Coordinate all design work to meet all project deadlines and budget needs
• Work with agency team to produce effective advertising, collateral and promotional material for clients
• Create ad campaigns, collateral materials, flyers, packaging, logos, websites, trade show booths and material, press releases and media kits
• Create custom illustrations or other graphic elements as needed
• Work with and supervise photographers, illustrators and web programmers, outside vendors and interns
• Negotiate with printers and estimators to determine what services will be performed

• Worked with clients to develop innovative solutions for outstanding results
• Developed concepts and design to produce all print materials from newspaper ads to annual reports
• Clients included: Lynchburg College, Blue Cross and Blue Shield of Virginia, Appalachian Power Co., Carilion Health System, and the Science Museum of Western Virginia