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Design & Interaction Director

Gabriel Hernandez

San Francisco, CA
gabrielehernandez.com
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  • About
  • About

    Gabe has 13 years of design experience with digital and print. Most recently he has worked with Tesla, Seagate, Spotify, Levis, Volcom, Disney and Del Monte Foods.

    He was born and raised in Southern California, where his interest in art and design took shape at a young age while creating comics with his cousins. Gabe continued to pursue and refine his skills, graduating with a BFA in Graphic Design from the University of San Francisco and California College of the Arts joint degree program.

    Gabe has collaborated in a number of settings: from large corporations to small Silicon Valley start-ups. His design chops cover photography, print, animation, web, mobile, and tablet design.

    In his spare time Gabe stays active in the design community by participating with the local AIGA, iXDA, and mentoring students.

  • Education
    • BFA: Graphic Design Design
      University of San Francisco
      2000 - 2004
    • BFA: Graphic Design Design
      Califonia College of the Arts
      2000 - 2004
  • Experience
    • Design + Interaction Director
      Gabriel Hernandez Design LLC
      San Francisco, CA
      2001 - Present (25 years)
      - Spotify: Product growth design lead for global markets
      - Bluescape: Concept development and B2B marketing creative lead
      - DelMonte Foods: Interactive design director for global redesign of digital properties
      - Big Heart Pet Brands: Interactive design director for redesign of CMS
      - NudeAudio: User experience consultant
    • Senior Art Director
      CIBO
      San Francisco, CA
      2011 - 2013 (2 years)
      - Seagate: Redesign of global website, mobile and tablet experiences
      - Cisco Home: Redesign and content production of US website and mobile experiences
      - Disney Parks: Website design for resorts and online ticketing systems
      - Volcom: Design and production for global live sporting event app
      - Tesla Motors: Designed and production for “Go Electric” website and tablet experience
      - Union Bank: Storyboard and design for thirty instructional online banking videos
    • Freelance Senior Designer
      Silverlign Group (GSI Commerce)
      Campbell, CA
      2010 - 2011 (1 year)
      Creative Lead for Levis.com
      - Design and weekly maintenance of e-commerce website
      - Design lead for the CurveID Fitting Room
      - Collaboration on the development and creation of seasonal website creative
      - Collaboration with marketing team on email campaigns and promotions
      - QA coding and user interface enhancements
    • Freelance Art Director
      Bosio Inc
      San Francisco, CA
      2009 - 2010 (1 year)
      Creative Lead for adidas Y-3 + adidas SLVR
      - Design and weekly maintenance of e-commerce website
      - Oversee the development and design of website creative for each season
      - Management of all brand assets for 3rd party digital use
      - Art Direction for all ecommerce photography
      - Collaboration with marketing team on email campaigns and promotions
      - QA coding and user interface enhancements
    • Senior Designer
      Fagan Welles
      San Francisco, CA
      2006 - 2009 (3 years)
      - Art Direction and user experience for websites belonging to Nestle Professional in the US and Canada
      - Art Direction, content development and photo direction for a quarterly B2B industry magazine by Nestle Professional distributed in the US and Canada
    • Designer
      Jeff Fassnacht Design
      San Francisco, CA
      2005 - 2006 (1 year)
      - Dwell Magazine: Design and production of an interior design vendor catalog called the DesignSource
      - NoloPress: Product design and front-end development for an online legal software
      - eBay: Product concepting and prototyping for new user experiences
  • Awards

    (2)Graphic Design Award, 2006 American Graphic Design Awards



    (2)Website Design Award, 2006 American Graphic Design Awards



    Design Award

    2006 Applied Arts Magazine Design Award

  • Affiliations

    iXDA

    AIGA

  • Skills
    • Creative Direction
    • Interaction Design
  • Elsewhere on the Web
    • k
  • On Coroflot
    @gabehernandez, member since 2006
    • Following 1
    • Followers 3
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