Gabriela Paraná

- Development and update of editorial content, script and art concept for presentations that promote enterprise sales and projects.
- Development of marketing strategies to stimulate the engagement of members in sustainability, health, safety and social responsibility programs.
- Assistance to internal areas of the company in conducting briefings for advertising campaigns, team management and coordination of the creation process.
- Development of concept art and editorial content for internal and external campaigns , online and offline media , as well as logos and branding on company events.
- Development and management of monthly editorial content of the company's intranet, disseminating information to employees and optimizing communication between members and sectors.
- Development of script and visual concept of motivational videos on internal marketing campaigns.

Clients: Odebrecht Ambiental, Foz, Laboratório Leme, Laborare, Trois Maison, SC Paraquedismo, Escapismo Genuíno, Gato ponto Cão

- Concept art and editorial content for internal and external campaigns (strategy, creative & visual, ATL, BTL, loyalty, promotion and events)
- Script and visual concept of salesforce videos on internal marketing campaigns
- Virtual catalogs and promotional material on iPad and Zoom (healthcare products)
- Apps for iPhone/Android (concept and layout)

Clients: Roche, Pfizer, Bayer, Novartis, NovoNordisk, AstraZeneca, Telefônica, Purina, Rei do Mate, Libbs, Cristália

- Development of branding strategies to strengthen the image of the lab and its services to the medical and consumer market.
- Development of marketing strategies to strengthen the engagement of members in quality, sustainability, health, safety and social responsibility campaigns.
- Development and update editorial content for the company newspaper, disseminating information to employees and optimizing communication between members and sectors.
- Concept art and editorial content for internal and external campaigns (strategy, creative & visual, ATL, BTL, loyalty, promotion and events)

Support on: researching, developing and updating information to presentations that promoted the sale of services and enterprise projects / branding strategies to strengthen the image of the vehicle to the reader market / marketing strategies to strengthen the engagement of members in quality, sustainability, health, safety and social responsibility programs

Concept art and editorial content for internal and external campaigns (strategy, creative & visual, ATL, BTL, loyalty, promotion and events)

- Customer prospection
- Direct assistance to advertising agencies on production of promotional graphic material and services
- Management of pricing strategies, price discounts, and marketing promotions.
- Coordination of production process and installation of structures and graphics materials in sales expos and events
- Prepared customized budgets based on the client’s needs and strategy and finally pricing the media accordingly with negotiated agency discounts.