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Creative Art Director * Senior Graphic Designer * Missy Designer * Wardrobe Stylist

Gabrielle Alesch

Los Angeles, CA
Available Now
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  • About
  • About

    Experienced Graphic Artist/Product Development Coordinator with over two decades of expertise in the apparel industry, renowned for initiating factory contacts, pioneering fabric innovations, and consistently delivering outstanding product designs. Eager to bring my extensive knowledge and innovative drive to a dynamic team within the apparel industry.

    • My skills encompass a wide spectrum within the apparel industry, including graphic and fashion design. From initiating factory contacts to driving fabric innovation and sourcing materials, my expertise streamlines sourcing and development. I excel in CAD design, tech pack creation, and private label management, ensuring punctual deliveries. My efficient work-in-progress system simplifies project tracking, while my adept management of XFTY and ETA timelines ensures timely execution. I conduct sample inspections and guide color L/D approvals with precision. Proficient in client presentations and order/pitch management, I contribute to innovative design and fruitful industry relationships

  • Education
    • Certificate Program Graphic Design
      SIMI VALLEY ADULT SCHOOL
      2016
    • ASSOCIATES PRODUCT DEVELOPMENT
      Fashion Institute of Design and Merchandising
      1991 - 1993
      1ST Graduating product development class. Honor Roll Student.
    • Associate of Arts Product Development Merchandise Marketing
      FASHION INSTITUTE OF DESIGN AND MERCHANDISING
      1993
  • Experience
    • Art Director, Graphic Artist, Merchandiser, Stylist
      K & D Trend Apparel
      Vernon, CA
      Mar 2015 - Present (11 years 3 months)
      • Created and crafted graphic designs for a wide range of knit tops and dresses, encompassing both screened and digitally printed tees, to meet the demands of the monthly junior/missy markets.
      • Collaborated closely with the sales team, sublimation vendors, and fabric and trim vendors to ensure seamless coordination in the production process.
      • Held the responsibility of interpreting and managing art direction for freelancers, as well as overseeing the work of sublimation and screen vendors to meet design objectives.
      • Enhanced the final market samples by applying artwork separation and modifications, ensuring a polished and market-ready product.
      • Implemented improvements to the in-house organizational system, fostering better communication and efficiency between production graphic artists and designers.
      • Achieved significant cost savings for the company by reducing annual sampling costs by $36,000 through effective vendor management and process improvements.
      • Created draft sketches to illustrate appliques, beading, embroidery, and scaled garment flats, aiding in production and sizing placement decisions.
      • Achieved a remarkable profit of $67,000 across four prestigious California county fairs: Sacramento, LA County Fair, Orange County Fair, and San Diego County Fair, showcasing exceptional sales and revenue generation.
      • Demonstrated artistic and creative talents by developing artwork and products for Disney's acclaimed theatrical productions, "The Lion King" and "Aladdin," contributing to the success and visual appeal of these iconic Broadway shows in New York.

    • Graphic Designer/Product Development Coordinator
      ASHLEIGH SWIM
      Malibu, CA
      2018 - 2020 (2 years)
      • Collaborated with the design team to showcase ideas, CADs, and concepts, facilitating the development of cutting-edge products.
      • Constructed CAD work and created comprehensive tech packs, improving communication with production teams.
      • Led efforts to innovate new fabrications, bodies, and trims, contributing to a 57% increase in product diversity.
      • Successfully sought counter swatches, samples, and materials, streamlining the design and development process.
      • Examined project or design intent to ensure alignment with client expectations, resulting in improved client satisfaction.
      • Initiated and maintained factory contacts for sourcing and development, resulting in improved efficiency and cost savings.
      • Successfully sought counter swatches, samples, and materials, streamlining the design and development process.
      • Organized working WIP systems for easy viewing, increasing overall team efficiency.
      • Developed and delivered private label CAD presentations, strengthening client relationships.
      • Collaborated closely with pattern makers and sample sewers, overseeing their work to ensure the successful creation and approval of TOPs (Top of Production) and first sample garments
    • FREELANCE DESIGNER, GRAPHIC ARTIST,MERCHANDISER
      Ashford Apparel Group
      Marina del Rey, CA
      Jul 2015 - Jul 2017 (2 years)
      • Managed private label sample progress, ensuring on-time delivery and customer satisfaction.
      • Monitored XFTY and ETA timelines, minimizing delays and improving project planning.
      • Inspected arriving samples and guided reviews, ensuring the highest quality standards were met.
      • Managed orders, developments, and pitches, effectively liaising with factories to promote innovative design.
      • Addressed basic questions and guided color L/D approvals, streamlining decision-making processes.
      • Expertise in inspecting arriving samples, guiding reviews, and facilitating private label CAD presentations.
      • Proficient in managing orders, developments, and pitches, while actively engaging with factories to promote innovative design.
      • Exceptional problem-solving skills to address basic questions and guide color L/D approvals.
    • Graphic Artist
      JUICY COUTURE
      Los Angeles, CA
      2016 - 2013 (2 years 11 months)
      *Designed and developed graphics for all knit tops/dresses, screened & sublimated tees
      For monthly junior/missy markets.
      *Work closely with sales team, sublimation vendors, and fabric and trim vendors.
      *Responsible for interpreting and managing art direction to the freelancers & the sublimation and screen vendors.
      *Enhance final market samples through artwork separation and modification
      *Improve in house organizational system between production graphic artists and designers.
      *Saved company $36000,00 yearly in sampling costs from sublimation/screen vendors.
      *Drafted sketches to illustrate appliques, beading, and embroidery, as well as to scale garment flats, which were used for production and sizing placement.
      *Monthly market shopping research, attend MAGIC convention biannually, ASR (Action Sports Retailer) Convention, attend New York Markets, Textile shows, MAC Expo.
      *Consulted with owner to supervise the full spectrum of line management, including shopping, trend research, trims, and designing cuts.
  • Skills
    • Apparel
    • Art Direction
    • Concept Art
    • Creative Direction
    • Creative Suite
    • Design Management
    • Fashion Design
    • Product Development
    • Trend Research
    • Visual Design
  • On Coroflot
    @gabriellealesch, member since 2013
      • Followers 1
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