JEFFREY J. GAVIN, LEED Green Associate

A self-owned integrated marketing company focused on sustainable design and energy efficiency. Specialize in content marketing, public relations and associated planning that communicates complex ideas simply.

Lowe's Commercial Service online monthly newsletter. Created 45 trend articles marketed to audiences in property management construction, maintenance and repair, and landscaping. Articles ranged from business self-improvement, tenant management, service advice and new product applications.

A $170M research, development and commercialization firm for the natural gas industry.

NECA and its "Electrical Contractor" magazine. Author of Folio award-winning feature in 2014. Articles rated highly by industry audience. Self-assigning monthly features. * Represent NECA at the annual McGraw-Hill Construction Outlook Executive Conference. Produce NECA's coveted Construction Outlook, a macro- and micro-economic forecast.

* Author of "The Transformative Utility" outlining key challenges and solutions facing U.S. power and utility executives. Developed in collaboration with KPMG partners, managers and marketing staff. Prepared for the 12th annual KPMG Global Energy Conference (GEC).

A non-profit committed to make green buildings and sustainability available to everyone within a generation.

Nominated and elected to the board to provide branding and marketing planning for the chapter. Created first Annual Report for the organization.

* Redirected and reintroduced the Smart Ideas for Your Business � energy efficiency electronic newsletter educating non-residential customers on ways to lower their energy costs through monitoring software, efficient HVAC, demand response, lighting, green building practices and other efforts. Expanded the electronic publication to three editions (small business, commercial and industrial) tailoring editorial and tone for the three distinct customer groups. Goals of elevated newsletter quality, outreach and needed customer-focus were met. * Created and co-managed the development of a new site on ComEd.com that informs customers of the company's grounds repair program. Content structure, tone and presentation successfully met corporate objectives and balanced the sensitive message of shared responsibility. * Partnered with the Morton Arboretum to create "The Power of Smart Planting" balancing two objectives-a guide to smart vegetation planting near transmission power lines including recommended plant and tree selections. * Regularly employed social media (Facebook and Twitter) to communicate with customers and promote ComEd projects and other efforts. Also employed Google Adwords.