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About
Accomplished, innovative, and effective creative professional with 20+ years of experience in the design industry. Bridges the artistic industry with business disciplines as a successful manager and team supervisor of 8-10 designers and marketing staff. Embraces leadership role in developing innovative strategy which links design, technology, research, management, and customer experience. Collaborates with cross-functional teams to leverage internal and external expertise. Ability to think strategically, conceptualize creatively, and see campaign concepts from inception through delivery to market. Capitalizes on design as a key differentiator and driver of organizational success.
I have a track record of implementing effective marketing strategies that enhance company brand, maximizing new markets and products, resulting in millions of dollars in revenue. My strong communication acumen, allows me to foster trusting and long-lasting relations with management, team members, contractors, and clients, consistently achieving and exceeding creative, sales, content quality, and service goals. -
Education
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Associate of Arts Advertising DesignNEW YORK CITY TECH
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Completed Coursework in Graphic Design Graphic DesignSVA, NY1989 - 1993
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Experience
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GRAPHIC & PACKAGE DESIGNER/CREATIVE SERVICES MANAGERMiami Beach, FLJan 2005 - Mar 2015 (10 years 2 months)• Managed and enhanced company brand image and reputation; improved company ranking in North American marketplace from 3rd to 1st by differentiating from competitors
• Collaborated with cross-functional team of 8 members, providing creative input and direction that elevated end deliverables such as packaging, print ads, promotions, trade show banners, web design, collateral materials, POP, direct response materials, and corporate collateral
• Developed creative personnel, improving performance and maintaining employee retention at 100%
• Supported sales team with creative projects that resulted in $100M increase in sales profits
• Directed food stylist and photographer team in 100+ photo shoots for print ads, POS graphics, and direct response materials
• Developed corporate branding and marketing support materials
• Managed the successful development and execution of product packaging from inception to release
• Innovative design in art direction and quality execution resulted in 25% increase in annual sales revenue and decreased production costs
• Created sales packaging mock-ups for client pitches, consistently achieving 100% in client approval
• Managed existing client work as well as new business pursuits
• Enhanced visual aspect of company website, delivering fully functional site by target date, achieving 300% increase in clicks within three months, and receiving positive reviews from customers -
PACKAGE DESIGNER/VP CREATIVE DEVELOPMENTHong Kong, Hong KongAug 2000 - Feb 2005 (4 years 6 months)(Third largest toy company in Hong Kong)
• Led team of 8 graphic designers from product inception through final execution of product to retail
• Recruited and trained 6 new employees for graphic and creative work
• Developed strategy with product managers, vendors, design team and internal stakeholders
• Designed logos and packaging lines from concept to production, consistently receiving commendations from client executives
• Created house brand packaging image for company’s U.S. and international markets, and designed a comprehensive repackaging program for house brand products that resulted in increased in sales revenue and significant cost savings
• Developed design packaging system for “Elite Force”, a highly collectible line worth $100M in sales
• Recruited and trained 6 local hires for graphic and creative work, achieving 100% in productivity and performance
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Awards
The Art Directors Club 70th Annual Exhibition 1991 Merit Award
"HAVE ONE"
Design and Illustration
Corporate Christmas Card Design -
Skills
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Elsewhere on the Web
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On Coroflot@genelamour, member since 2015
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Following 4
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Followers 4
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