Gene Ullery-Smith

Developed wayfinding, mapping and sign solutions for:
City of Midland
Chippewa Banks Disc Golf Course

Developed interpretive graphic programs for:
Detroit Historical Museum
Dossin Great Lakes Museum
​History Center of Traverse City
Midland Center for the Arts, Voices: Extraordinary Women of Midland
Midland Center for the Arts, Hall of Ideas

Created visual identities for professionals, organizations and events including:
Craven Cycling
Dr. Amelia Siders, Ph. D.
Northport Omena Chamber of Commerce
Northport Wine Fest
Endura Performance Homes
One Mor Tyme Reclaimed Furnishing and Fixtures

Assisted businesses and organizations with day-to-day communication needs.

Analyzed clients’ wayfinding needs and developed recommendations

Designed wayfinding systems for:
City of Holland, Michigan
City of Kingsport, Tennessee
City of Medina, Ohio
City of St. Louis, Missouri
Crystal Mountain Resort (Thompsonville, Michigan)
Forest Park (St. Louis, Missouri)
Gundersen Lutheran Medical Center (LaCrosse, Wisconsin)

Developed design intent drawings

Programmed locations and messaging

Developed production artwork

Worked with fabricators to implement wayfinding programs

Designed complete graphic programs for exhibits including:
• The Punxsutawney Weather Discovery Center (Pennsylvania)
• The Western Center for Archaeology & Paleontology (Hemet, California)
• St. Nicholas Center Traveling Exhibit (Holland, Michigan)
• Marvin Windows & Doors Visitor Center (Warroad, Minnesota)
• Museum of Transportation (St. Louis, Missouri)
• Wrigley, Global Innovation Center (Chicago, Illinois)
• Fort Des Moines Museum & Education Center (Iowa)