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Founder, Creative Director at Fresh Trax Design

Geoff Deas

Santa Barbara, CA
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  • About
  • About

    Over 12 years of industrial design experience that includes designing everything from kids toys to medical products. A mentor to junior level designers.

    Footwear design for such brands as Diesel, Pony, Sean John, Nautica, And1, Energie, 55DSL, Simple and Teva.

  • Education
    • Bachelor of Fine Arts (BFA) Industrial and Product Design
      Massachusetts College of Art
      1998 - 2002
  • Experience
    • Founder, Creative Director
      Fresh Trax Design
      Apr 2013 - Present (13 years 2 months)
      FreshTrax Design was founded on one simple principle: be the solution to the big agency experience. We strive to produce the best work on time and on budget. We are available to assist with projects big and small. Whether you're up against a deadline or need a fresh perspective our designers are available to help.
    • Senior Designer
      Deckers Outdoor Corporation
      Feb 2011 - Apr 2013 (2 years 2 months)
    • Senior Designer
      AND 1
      2008 - 2010 (2 years)
    • Designer
      GBMI
      Mar 2004 - Nov 2007 (3 years 8 months)
      Designed shoes for multiple brands licensed and owned Global Brand & Marketing Inc., including Diesel Footwear, SeanJohn, Pony, Mecca, and DryShod.
      Member of GBMI's core design team that oversaw creative briefs, design inspiration, concept renderings and final product reviews
      Work closely with Taiwan based office and China based factories.
    • Designer
      ITEM New Products Development
      Oct 2002 - Oct 2003 (1 year)
      Worked with ITEM as a designer/developer of numerous products for Discovery Channel, First Years, AO Safey and Footjoy
      Collaborated with clients to develop products through drawings, foam core modeling and blue foam. Utilized Vellum, Illustrator and Photoshop.
  • Skills
    • Exhibit Design
    • Fashion Design
    • Industrial Design
  • Elsewhere on the Web
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  • On Coroflot
    @geoffdeas, member since 2004
      • Followers 37
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