Greg Cmiel

Lead Designer for the Visualz brand, leading school cafeteria makeovers focused on farm-to-table, healthy food initiatives through dynamic messaging and vibrant, student-engaging graphics.
Designed creative assets for major retail brands including GAP, Old Navy, and Athleta.
Client portfolio also includes Liquid I.V., Barnes & Noble, KidStrong, Just Salad, and Lowe’s.

My design business is built upon more than 20 years of design experience with proven success in real-world problem solving.
My specialties include: Package Design, Logos, Toys, Product Photography, Brand Identity, and Copywriting.

As an Adaptive Designer at Schawk, it is my responsibility to roll out the design created by the Art Director to all panels of the package, maintaining Brand Awareness and prepping the files for final output. I have worked on package designs from the following clients: Safeway/Albertsons, 3M, and Rite-Aid.

• Managed assets and brand style guides in a multi-million dollar Novelty Toys program.
Communicated on a daily basis with major licensors and their representatives.
• Contributed to all phases of development, product design, packaging, photography, and brand identity in a Novelty Toys program with Target, Walmart, and Toy “R” Us.
• Managed and Mentored freelance designers and interns who assisted with the Novelty brand.
• Valued Team Member and designer for the Toy of the Year award winning Squinkies brand of mini collectibles. Package design, layout, product photography, and licensed branding.
• Led the Design Team that created all packaging for the Street Shots Racers brand.
• Art Directed Street Shots Racers photo shoots, and approved final package proofs from
overseas factories.
• Created Brand Consistent packaging for the Twist-Time Games line.
• Art Directed the multi-day photoshoot, and provided the wireframe design for the Twist-Time website.
• Developed brand appropriate packaging for the Zoom-o Brand line of toys, a multi-year
“evergreen” brand sold in major retailers, Target, Walmart, Kmart, and Toy “R” Us.
• Art Directed photo content for packaging, and was an integral part of the team that developed cool new toys for the Zoom-o Brand.
• Contributed Brand Specific Packaging, banners, display graphics, and mock-ups for sales and trade shows.
• Designed graphics and support materials for Blip Brand websites and social media platforms.
• Communicated on a daily basis with the following Licensors: Disney, Marvel, Nickelodeon, Mattel, Hello Kitty, Hasbro, and DC Comics.

• Created Brand Consistent packaging and product for various programs, seasonal and inline, featured at Target Stores, Walmart, K-mart, and Toy “R” Us.
• Contributed Design and packaging to a growing base of original products and packaging as part of the private label expansion strategy implemented to spur company growth.
• Designed Brand Appropriate trade show graphics, banners, and mock-ups for the annual
New York Toy Fair, London Toy Fair, and Hong Kong Toy Fair.