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Senior Designer at e.l.f. Cosmetics
Gina Choi
New York, NY
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About
A New York based graphic designer who is specialized in packaging and POP displays.
www.choi-designwithpurpose.com -
Education
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Master of Science (MS) Packaging DesignPratt Institute2008 - 2010
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bachelors degree Industrial DesignRhode Island School of Design2003 - 2007
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Experience
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Senior designerNew York, NYOct 2011 - Present (14 years 8 months)• Developed on-brand elevated packaging graphics for innovation programs.
• Lead designer for rebranding: Elevated and refined elf brand through packaging +660 skus to make a cohesive
shelf point of view & refined the branding style guide.
• Responsible for holiday seasonal programs from design concepts to final execution & managing 3 other designers in the team.
• Worked on retail signages, header, bullnose graphics, store counter displays.
• Other job responsibilities include directing the product photoshoot, reviewing samples from oversea. -
Graphic designerMaybelline at L'Oreal2011 - 2011
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Design AssociateMarc Rosen Associates2010 - 2011 (1 year)
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Typography II Teaching AssistantPratt Institute2010 - 2010
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Freelance DesignerPallozzi Design and Illustration2008 - 2009 (1 year)
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Design Intern - Freelance DesignerThe First Years2006 - 2007 (1 year)
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Awards
The Robert Sheffler Packaging Innovation Competition, West Orange, NJ
LUXEPACK Exhibition, Metropolitan Pavilion, New York, NY
Art of Packaging Award Exhibition, University Club, New York, NY
Pratt Scholarship, University Club, New York, NY -
Affiliations
AIGA, IDSA
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Skills
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Elsewhere on the Web
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On Coroflot@gina8429, member since 2009
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