Gina Christoffersen

Create visually stimulating digital experiences through innovative emails and website design with a focus on concepting landing pages, homepages and email templates. Work closely with direct and store cross-functional partners to bridge business objectives and create a cohesive omnichannel enterprise. Stay up-to-date with industry standards and customer intimacy.

Translated in-store print campaigns to a digital platform by designing emails that reached 1.2 million customers across Canada. Designed responsive and static social media and digital microsites for desktop and mobile devices. Created and concepted a simplified email navigation user interface. Designed email sign-up landing pages and expanded our refer a friend program database to broaden brand awareness. Assisted in print design and production work for printed campaign materials.

Designed company website with comprehensive overhauls twice yearly. Developed in-store marketing, and print advertisements for Columbus area magazines aimed at increasing site traffic.

Designed emails for seasonal flavor-drops which reached 20,000 customers worldwide. Designed print ads and in-store signage. Assisted with styling for in-house photo shoots.

Executed event specific tasks (prop creation; event décor set up & teardown). Assisted in visual merchandising & floor sets in a mock store setting with Victoria’s Secret & Pink (L Brands).