Gina Signorella-Arlen
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About
DM Copywriter
with a unique blend of
“left-brain” logic and “right-brain” creativity
As an Independent Writer with 25 years of experience, I can deliver a cost-effective supplement to your full-time writing staff, while providing the highest degree of strategic thinking and versatility. My strengths include:
• Transforming detailed, complicated information into clear, hard-hitting copy.
• Creating attention-grabbing, breakthrough concepts.
• Writing compelling copy about a wide variety of topics.
• Approaching assignments from both a creative and a logical perspective.
• Working with highly personalized data-driven formats. -
Education
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Master's EnglishWest Chester University1998
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Bachelor's English Technical Writing Concentration; Biology MinorUniversity of Delaware: Completed1986 - 1990
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Experience
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Success StoriesCopywriting1993 - Present (33 years)• A website rewrite that increased the number of monthly visitors from 9,258 to 13,705.
• A retention mailing that netted a response rate of 30% or higher.
• A lead-generation kit that out-pulled the control by 30%.
• A customer communications kit that resulted in a 25% reduction in churn.
• A Direct Mail acquisition kit that resulted in the addition of three new clients. -
Senior CopywriterDevon Direct Marketing & Advertising Inc.1993 - 2000 (7 years)* Conceptualized / wrote winning Direct Mail campaigns for major clients, including Bell Atlantic, MCI, British Telecommunications, Cellnet, JI Case, Oracle, TV GUIDE, Nextel, Kenwood, Day-Timers, AARP, Medicare, AdOne, and IBM.
* Created attention-grabbing website and banner ad copy for several high-profile clients, including Netcom, Advanta, and Movies Unlimited.
* Mentored associate-level writers in the fundamentals of Direct Mail copywriting.
* Gained extensive experience strategizing and writing data-driven modular copy. -
Copywriter/ProofreaderR&B Inc.1991 - 1993 (2 years)* Worked with electrical, mechanical, and automotive engineers to write, edit, and produce a national quarterly technical/sales journal.
* Wrote and proofread product cards, sales fliers, instruction sheets, promotional aids, newsletters, manuals, and catalogs - plus a departmental style guide. -
Publications EditorAAMCO Transmissions Inc.1990 - 1991 (1 year)* Developed and edited stories for an international weekly corporate magazine.
* Streamlined basic workflow procedure for efficiency.
* Composed sales fliers, training certificates, Direct Mail letters, motivational posters, and newsletters. Helped produce two international sales seminars.
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Awards
2012-01-01 - Hermes Creative Awards: Platinum Winner
2012-01-01 - Hermes Creative Awards: Gold Winner
2011-01-01 - Benjamin Franklin Award: Multi-Media: Technology
2010-01-01 - Benjamin Franklin Award: Broadcast/Invitation to Inquire
2010-01-01 - Benjamin Franklin Award: Broadcast/Invitation to Inquire
2007-01-01 - Benjamin Franklin Award: Direct Mail Acquisition
2004-01-01 - 2005-01-01 - Benjamin Franklin Award: Utilities Marketing and Electronic Communications
2003-01-01 - Benjamin Franklin Award: Utilities Marketing Third Place
1999-01-01 - Utility Communicators International Better Communications Contest
1997-01-01 - Benjamin Franklin Award: Self-Promotion
1997-01-01 - Benjamin Franklin Award: Database Marketing -
Affiliations
Philadelphia Direct Marketing Association
Accredited Business Communicator: International Association of Business Communicators
Toastmasters Public Speaking Club
Gamma Sigma Sigma National Service Sorority -
Skills
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Elsewhere on the Web
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On Coroflot@ginalolacopywriter, member since 2015
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