Dubai, United Arab Emirates
Jan 2014 - Present (8 years)
Art director for Women's Health and VIVA.
Women's Health Middle East magazine is a licensed title from Rodale Inc. USA. It is the active woman's guide to health, fitness, nutrition, beauty, fashion, lifestyle and more!
VIVA is the best-selling women's glossy in the GCC. Aimed at the new generation of reader — a sophisticated, jet-set group who share an attitude not an age, an outlook not an origin — VIVA offers a diverse mix of features and fashion every month.
Jul 2008 - Jan 2014 (5 years 6 months)
The Haymarket Media Group is one of the largest publication houses in the world with offices in 40 countries spanning 5 continents. Haymarket publishes about 100 titles in consumer media, trade media and specialist magazines. In India, Haymarket has 7 titles which includes Stuff and What Hi-Fi?
Stuff is a lifestyle, technology and gadget magazine, whereas What Hi-Fi is a magazine for audiophiles and AV enthusiasts. Both magazines are leading brands in their respective market segments. In addition to these monthly titles my team also publishes a fortnightly 4 page broadsheet supplement for The Economic Times called Technoholik.
Responsible for photo-shoots of both magazines which includes liasing with photographers, modelling & PR agencies and colour correction specialists.
Overseeing all design work for the magazines, Technoholik and booklets.
Working closely with the printers to ensure consitent reproduction of the magazines.
Freelance Graphic Designer
Freelance Design Projects
Mar 2006 - Jun 2008 (2 years 3 months)
Coffee table book celebrating 100 years of Chevrolet.
DJ Regnal, DJ Arnold, DJ Jay, KILOGRAM, Sound Faction and Dussk Events
Logo design. Album art for music CDs featuring electronic dance music. Poster design for gigs. New Year party poster design for Polyesther, a very popular night club in Mumbai.
Capital Market magazine
Complete design overhaul of the magazine to make it more reader friendly. Revamped the corporate identity and magazine masthead. Redesigned company stationery and print collateral. User Interface design for Capitaline, a digital database of Indian Corporates.
Corporate Identity and stationery design for the US based architecture and construction services company.
Design for the commodities web portal eagritrader.com.
Focus Infomatics INC.
Website design for the medical transcription solutions company.
Logo and menu design for the vegetarian deli. Large format outdoor signage solutions.
New Delhi, India
Feb 2007 - Aug 2007 (6 months)
Part of a team of lead designers that redesigned Navbharat Times (the largest Hindi daily in India) and its multiple supplements.
Design lead for features and specials for the news daily.
Working closely with the editorial team to identify stories of public interest.
Mentoring the design team towards achieving goals set by the organization.
Sr. Analyst Communications
Nov 2003 - Mar 2006 (2 years 4 months)
Deloitte & Touche USA LLP and its subsidiaries provide professional services in the areas of Audit, Tax, Consulting and Financial Advisory. In India, the offices work with their U.S. counterparts across the gamut of the core businesses working in collaboration with one another, adding value for clients.
Head of Design for internal communications, reporting to the executive office.
Communications lead for the Audit and Enterprise Risk Services practice.
Managing the recruitment branding, PR process which included working with HR and the finance team.
Created, and successfully managed the advertising and branding campaign aimed at attracting the right talent, across lateral hires and at campus levels.
Managing the India specific content on the Intranet with communication leads in the US, assisting them in positioning the offshore development facilities in Mumbai and Hyderabad
Achievements include evangelizing the capabilities of Mumbai and Hyderabad centers to US Partners, by creating collaterals and a body of knowledge of all success stories, capabilities (people, technology and infrastructure), which helps sell to clients.
Re-branding and promoting the eXtended Delivery model to partners and principals.
Various Small Businesses
Feb 1999 - Oct 2003 (4 years 8 months)
JANUARY 2003 – OCTOBER 2003
Website design for Glaxo SmithKline India, Soul Power and Oxford Leadership Academy. Multimedia presentation for K. Raheja Corp.
JANUARY 2001 – MAY 2003
Scape Velocity Netsolutions Ltd. / Live 24 Consultants
Website design for Philips and HomeTrade.
APRIL 1999 – DECEMBER 2000
Webwork India Consultants Pvt. Ltd.
Website design for Arjun Khanna, Dabboo Ratnani, Ken Ghosh, Jindal Steel, Shoppers Stop, Red For Women, Mahindra Automotive, Carmahal, TravelIndia.
Multimedia Design for Vidyarthi
NOVEMBER 1998 – MARCH 1999
HTML page production
FEBRUARY 1998 – OCTOBER 1998
Page layouts for a fortnightly publication for traders. Brochures and stationary for small businesses