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Head of Product Development - Soles by Michelin

Giustiano Peruzzo

Verona, Italy
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  • About
  • About

    I have been working in the design industry for over 20 years.

    I have successfully designed and developed a wide range of products with a decisive prevalence in footwear.

    I am always looking for new ideas and details that can make a difference with the aim of continuous excellence.

    I have a deep connection with the sport, making me an element that is always motivated to achieve goals.

    Innovation, creativity and technology are the vehicles to reach higher standards.

  • Education
    • Art Master Diploma Fine Arts
      Liceo Artistico Treviso
      1990 - 1994
  • Experience
    • Head of Product Development
      JVI - Soles by MICHELIN
      Verona, Italy
      Jun 2018 - Present (5 years)
      Responsible for the development of the soles made by the Soles by Michelin Team.
      -Definition of the functional language that characterizes the design.
      -Optimization of flow dynamics in the design process.
      -Training and management of Designers and their activities mainly related to the product, but with an eye to marketing and communication.
      -Coordination and supervision of development and production sites to ensure successful quality standards.
    • Project Leader Footwear
      Rossignol Group
      Montebelluna, Italy
      May 2017 - Jun 2018 (1 year 1 month)
      Leading the team responsible for the design and development of new cycling shoe models under the Time brand.
      -Definition of the stylistic language that will characterize the models.
      -Selection and definition of the foot last.
      -Technological research of materials and construction of the upper.
      -Study of a structural system complementary to the lacing for the adjustment of the upper fit.
      -Optimizing the performance of the carbon and plastic soles.
      -Analysis of design costs and the final product.

      Intense collaboration with the RaidLight Team, working on the design of the soles for the new models of trail running shoes.
    • Senior Designer
      JVI - Soles by MICHELIN
      Verona, Italy
      Feb 2015 - Jun 2017 (2 years 4 months)
      Design and development of technical soles for the sports and safety market under the world-leading Michelin brand.
      -Support junior designers to improve their skills.
      -Collaborate with development and manufacturing sites to ensure project success.
      -Work closely with marketing by creating graphic tools to ensure detailed technical communication.
    • Senior Footwear/Industrial Designer
      Claudio Franco - Design & Develop
      Asolo, Italy
      Feb 2007 - Jan 2015 (7 years 11 months)
      Senior Designer, areas of expertise:
      -Winter sports technical footwear and accessories
      -Work and safety footwear and accessories
      -Protective gear
      -Bicycle frames and saddles
      -Motorcycle helmets
      Collaboration with the 3D modelling team (hard components) and the pattern making team (soft components) for prototyping and sampling of models.
    • Footwear Designer
      Salomon
      Maser, Italy
      Apr 2002 - Nov 2005 (3 years 7 months)
      Snowboard boot design.
      Duties and responsibilities:
      -Participate in the Brain Storming with the marketing manager.
      -Propose concepts for models, both for soles and uppers including the selection of materials.
      -Participate in the problem-solving process in collaboration with the Snowboard Team.
      -Design of a patented locking system.
      -Trips to the Far East for cross-checking and fine-tuning of samples.
    • Industrial Designer
      Axo Sport Spa
      Istrana, Italy
      Sep 2001 - Mar 2002 (6 months)
      Designer of on-road and off-road motorcycle boots (patenting a safety system) and ventilation components for helmets and leather suits.
      Participation in meetings with the professional riders of the Axo Team to solve their fit and safety problems.
    • 3D CAD / Designer
      Claudio Franco - Design & Develop
      Asolo, Italy
      Jun 1996 - Feb 2001 (4 years 8 months)
      3D CAD operator.
      -Design of hard components for sporting goods (soles, inline skates, saddles), lacing mechanisms and components for vehicles.
      Designer.
      -Projects for mountaineering and trekking shoes and seasonal collections for sneakers.
      -Travel to the Far East to learn and understand the shoe sampling process.
  • Industries
    • Footwear
    • Sporting Goods
  • Skills
    • Footwear
    • Design Management
    • Industrial Design
    • Product Design
  • On Coroflot
    @giustiano, member since 2007
    • Following 127
    • Followers 127
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