Massimo Battaglia

Eight years of experience in automotive, consumer and industrial product design.

During my career I developed a mix of aestethical/technical approach that allows me to create innovative projects always keeping attention to brand/corporate identity values.

Not just meaningless interchangeble shapes but new opportunities that help clients to win in this worldwide market.

Every company, customer, market, economical period is different to another, so there is always need of a custom made design conceived with the right sensitivity and with the most efficient method.

Design is not only a matter of aesthetics, but of feasibility, cost effectiveness, technical and economical constraints and above all human values.

Design must not be an egoistic piece of art, it is a tool to improve everybody everyday life.

I consider myself a lateral thinker, always ready to find "out of the box" solutions to solve every issue that I may face.

I also consider myself a reliable professional with strong ethic rules that allows me to become a trustworthy partner for my clients.

Thanks to my experience I am able to manage the whole product development process from the concept definition, passing through engineering and final product quality controls.

Work fields :

- consumer electronics

- white goods

- toys

- automotive (details and components)

- industrial equipments

- construction yard vehicles

- sport and leisure equipments

- bio-medical

Capabilities:

- market analysis

- strategic design

- innovation design

- sketching

- 3d modeling

- photorealistic rendering

- pre-engineering

- team leading

- Interface between designers, clients, suppliers

Some companies I worked for:

- ABB Ltd

- ADB group

- A.Menarini Diagnostics srl

- Bcs Spa

- Briko Spa

- Buhel srl

- Cifa Spa

- Fiat Group

- Gedy Spa

- GlaxoSmithKline plc

- La nuova Faro Srl

- Planex Communications Inc.

- Pramac - Lifter Spa

- Selex ES Spa

- Telecom Italia Spa

- Vimar Spa

- Vodafone Group