Alexander G. Lee
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About
Creative Graphic Designer with 8 years of experience specializing in high-impact visual design. Proven to improve brand awareness and sales through expertly crafted marketing materials and product packaging. A collaborative team player with a strong command of Adobe Creative Suite and digital marketing strategies.
SUMMARY OF PROFICIENT SKILLS & QUALIFICATIONS
• Proficient in Adobe Creative Cloud (Illustrator, Photoshop, In-Design, and Dreamweaver), Microsoft Office (Word, Excel, PowerPoint, and Outlook), AutoCAD, Revit, and SolidWorks
• Manage digital marketing assets in Asana, Shopify, and Salsify platforms
• Design print and social media marketing materials (i.e. magazine layouts, print ads, web banner ads, etc.)
• Develop graphics and layouts for company logos and web sites
• Print Design: Create layouts with strong typographic elements and images for advertising and prints
• Web Design: Incorporate interactive art elements utilizing JavaScript, HTML and CSS
• Ability to take creative direction and refine work accordingly to produce consistent, cohesive designs within the brand guidelines
• Manage assignments/projects, including working directly with clients
• Flexible, assertive, and adaptable to fast-paced environment
• Self-motivated individual and team player with high energy, initiative, and focus
• Extraordinary visual design with strong communication skills -
Education
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Bachelor of Fine Arts Graphic DesignCalifornia State University2011 - 2013
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Associate of Arts Computer GraphicsSaddleback College2007 - 2011
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Experience
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Graphic DesignerWeston, FLJan 2022 - Mar 2024 (2 years 2 months)• Collaborated with cross-functional teams and top-level management to execute diverse design projects, including packaging for kitchen appliances, catalogs, spec sheets, sale presentation decks, and social media banners, showcasing strong design versatility
• Assisted on the retouching of product and lifestyle images tailored for e-commerce channels such as Amazon, Costco, Target, Walmart, etc.
• Collaborated on marketing projects for various brands of products, such as Avanti Countertop & Compact, Brama and Vinotemp Appliances, West Bend Kitchen Appliances, etc.
• Revamped packaging materials for major 2023 launches of West Bend's and Duura Elite's new products, enhancing brand visibility and compliance with Amazon's stringent standards
• Leveraged Salsify and Asana platforms to efficiently manage digital assets and project timelines across multiple brands, demonstrating adeptness in digital asset management
• Improved client satisfaction by creating visually appealing and impactful designs for various marketing materials -
Marketing AssistantIrvine, CAJul 2017 - Dec 2021 (4 years 5 months)• Design new marketing materials for advertisement and promotions
• Retouch photographs and create lifestyles of both countertop and compact appliances
• Manage company's website to ensure the contents and products are up-to-date
• Provide updates on instruction manuals and specification sheets of various products
• Assist on the daily inventory feeds of existing products
• Send out promotional e-blasts to the email lists provided by the management
• Develop new banners and digital contents for social media outlets, such as Facebook, Twitter, and Instagram -
Photo Editor and DesignerBiagio America, Inc.Anaheim, CAApr 2015 - Jul 2015 (3 months)• Take conceptual direction from the design director and create original graphics which accurately reflect the company's style
• Responsible for creating graphic designs for apparel and e-commerce
• Maintain the standard of quality and awareness of fashion trends and direction
• Work as team to develop prints and edit graphics for apparel by using Adobe programs
• Research and put together seasonal concepts
• Develop and execute creative design concepts in accordance with brand objectives
• Participate in photo shoots and edit photos with basic skills and understandings -
Sales and Marketing InternSanta Ana, CAMar 2014 - Mar 2015 (1 year)• Assist in planning, developing, and creating marketing materials for Business Services, GoodBiz Team, Goodwill Stores, Board Meetings, and Community Events
• Develop concepts for prints, social media, and event promotions that reflect on the Goodwill brand
• Use of typographic elements, graphics, and layouts for marketing materials such as newsletters, posters, brochures, signage, etc.
• Update content and images on social media outlets including Facebook
• Perform other business duties including responding to the clients’ requests/needs, making phone calls, and processing the print layouts.
• Collaboration with Coordinators and various levels of Management regarding on designing and producing marketing materials
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@gleefly0711, member since 2014