Mark Good

HART is a brand of power tools and lifestyle products that are targeted to DIY'ers of all levels. It is available exclusively at Walmart.
As Senior Industrial Designer, my responsibilities included:
Design management, Defining Visual Brand Language, Design Strategy, Conceptualization, CAD modeling, and Rapid Prototyping.
As a part of the multidisciplinary team, I worked directly with Electrical, Mechanical, and Production Engineers to ensure all aspects of the design met the required criteria.
My responsibilities also included providing design direction to our off-shore design group in Asia, as well as mentoring Industrial Designers on the HART team.

Unfortunately my position was eliminated due to the COVID-19 pandemic.

CRAFTSMAN is America's most trusted brand of tools.
A 90 year old brand with over 6000 products.

Design responsibilities include:
Design management, Visual Brand Language, Strategy, Conceptualization, 3D modeling, Rapid Prototyping

Manage all aspects of design for:
Portable power tools
Mechanics tools
General purpose hand tools
Bench and Stationary tools
Tool storage
Garage storage

Selected Projects:

Next Generation Portable Power Tool Line
Created concept sketches and CAD models for a new cordless platform utilizing programmable brushless motors and pressure sensitive programmable triggers. Step, stretch, and reach versions of the concept were also created. This work together with a proof of concept model created an immediate buzz, and elevated design within the company.

CRAFTSMAN OCC Chopper
Over a weekend, created a series of concept sketches that Orange County Choppers used to build the CRAFTSMAN themed motorcycle during its televised episodes.

Thetford Corporation is the world leader in sanitation and refrigeration products for the RV, Marine and Truck industries.

Design responsibilities include: Conceptualization, layouts, 3D computer modeling in Pro E, foam mock-ups, transfer of design to engineering department, bills of materials, concurrent engineering, design for manufacturing and production.

Nylint was a privately owned toy manufacturer established in 1946 with offices in Rockford, Illinois and Hong Kong, China

Design responsibilities included: initial concepts through 3D CAD models. Other responsibilities included: project management, generating bills of materials, product and graphic specifications.

As senior designer I enjoyed the freedom and challenge of developing all new product lines for both foreign and domestic production. By utilizing IronCad software together with a Z-corp 3D printer, I produced rapid prototypes for client presentations.

I was also involved in the scheduling of prototypes, engineering and production feasibility meetings, and review of incoming new product concepts.
Retailer’s orders for my designs in the 2001 line exceeded Nylint’s Sales expectations.

Ignition was a product development firm specializing in consumer products and telecommunications equipment.

Responsibilities: Conceptualization, layouts, 3D computer modeling, foam mock-ups, transfer of design to engineering department, bills of materials, sourcing vendors.

Selected Projects:

Pierce Manufacturing-Lead Designer
As lead designer, I worked in conjunction with a project manager and Pierce’s lead engineer to propose a new fire apparatus vehicle to Pierce Manufacturing. The First Response Vehicle is modular and can be configured as a fire fighter, patient transport or a combination of the two. I provided initial concepts and final renderings as well as CAD layouts. Pierce featured our work, along with our tenth scale model, at the 1997 National Fire Apparatus Show in Dallas, Texas.


Supre Tanning Products-Lead Designer/Project Manager
Designed floor and wall product display units for use in tanning salons. I provided full service design and production coordination for the customer, from conceptualization to completion.
Supre has exceeded projected sales for these units and has since completed 5 production runs.


Texas Instruments-Designer
Texas Instruments teamed with Ignition to create a new calculator, the TI-1800+. Extensive market research by Texas Instruments dictated the direction of the design. I provided initial concepts and final designs for a specific target market. The 1800+ was then added to the Texas Instruments product line.

ASC provided design services as well as in house production for the heavy truck and motor home industries.

Responsibilities: Design concepts, concurrent engineering, design for manufacturing and production, full scale interior mock-ups.

Selected Projects:

Kenworth-Design Engineer
The Kenworth T-2000 was introduced at the 1996 Las Vegas Truck Show. Meeting requirements, providing deliverables, and meeting deadlines was truly a team effort for all departments. As part of the design team, I was responsible for all interior trim components forward of the B-pillar. Our original 90-day deliverable included several innovative concepts for systems that had yet to appear in truck interiors. Although ASC was not awarded production, the integrity of the design carried through to the final product.

Freightliner-Design Engineer
Working on-site at Freightliner in Portland, Oregon, I provided rapid turnaround for the design of molded headliners for the raised roof, extended cab, business class truck. The project went from concept to full-scale model in four weeks. These models were used to make prototype parts for the show truck, which debuted at the International Truck Show in Louisville, Kentucky. This was the first time ASC was given the opportunity to design a Freightliner interior. The success of this project awarded ASC one million dollars of business and the opportunity to design future interiors for Freightliner.

Modelmaker - Presentation renderings

A four-month full time internship working with product designers.
Responsibilities included work on future tire concepts and computer analysis of designs. Emphasis placed on computer aided tread design and 3-D modeling utilizing Alias. Performance windows and manufacturing process were defined and adhered to.