Jun 2013 - Present (8 years 4 months)
Creative solutions for advertising, branding and packaging.
Package & Graphics Design Manager
Aug 2011 - Jul 2012 (11 months)
•Design and develop packaging for mobile consumer electronics peripherals including laptop, phones and tablet accessories.
•Manage all graphic and package development for global retail and web sales efforts.
•Coordinate with international packaging vendors and allied partners to facilitate efficient and timely packaging production lead-times.
Apr 2011 - Nov 2011 (7 months)
Excited to have joined with a fantastic company, EPOCA. Stay tuned for project updates and news!
Consultant Creative Director for Beauty Marketing
Apr 2008 - Apr 2009 (1 year)
•Developed concept for CVS Beauty campaign including budget coordination and implementation for design, photography and post-production.
•Successfully directed the creation of CVS Beauty “backstage” set for Peoples Choice Awards Show.
•Directed the creation of a multi-product “at shelf” product launch to support several CVS owned brands to support merchants key inchoatives and programs.
•Mentored several staff creative employees toward greater creative output and leadership development.
Consultant Creative Director
2005 - 2007 (2 years)
•Lead the creative development for Davidoff brands global fragrance advertising campaigns including print and broadcast media.
•Concept development for campaigns pitches comprising of traditional and alternative medias.
•Provided clear direction to creative team with in-depth knowledge of current design, fashion and photographic trends.
•Successfully managed commercial shoots to assure high quality implementation of all work produced consistent with client and agency expectations.
Consultant Creative Direction and Design
2004 - 2005 (1 year)
•Design and art direction for “FLAVAS” toy packaging for domestic and latin markets
•Consulted for multiple skincare and cosmetic brands in areas of packaging, collateral design, advertising and branding.
•Directed the creation of brand standards tools for consistent implementation in cross media applications.
•Designed packaging, product catalogues, retail point-of-purchase and internet graphics for comprehensive marketing efforts.
Stanford Personal Care
2002 - 2004 (2 years)
•Established in-house art department for private label bath and body products manufacturer.
•Successfully implemented procedures and structures to support sales and marketing growth to include: logos, packaging design, trade advertising, trade show collaterals, product sell sheets,
point-of-purchase displays, pre-packs and company capabilities brochure.
•Mentored creative staff to ensure high quality implementation of conceptual work.
2000 - 2002 (2 years)
•Directed the restructuring and expansion of three regional in-house creative services offices with a combined staff of 15.
•Increased creative services capabilities by empowering regional directors to re-define key job descriptions and promote creative staff development.
•Consulted with clients and advised on branding methods and communication strategies designed to create awareness and promote the new resources.
•Strengthened vendor relationships to assure cost effective printing and production techniques while maintaining the integrity of design.
Creative Director, Founding Partner
Blue Creative Group
1997 - 2002 (5 years)
• Managed team of designers and implemented workflow practices including estimating, job tracking, budgets and billing procedures.
• Developed and implemented a cosmetic brand strategy by creating a graphic system including logo icons, packaging, retail point–of–purchase, consumer collateral and promotions.
• Established identity of non-profit organization by designing a corporate identity that successfully communicates the vision of the non–profit organization.
Sr. Art Director
1996 - 1997 (1 year)
•Managed creative resources and scheduled workflow for optimum efficiencies.
•Successfully pitched advertising campaign for the launch of an imported premium bottled water company.
•Directed logo identity, packaging, collateral, in-store materials, print, newspaper and outdoor ads from concept to completion.
•Successfully conducted and approved photo retouching, digital mechanicals and press checks to assure materials exceeded client expectations.
1994 - 1996 (2 years)
•Specialized in innovative branding conceptualization and design for consumer electronics, retail and fashion clients.
•Re–designed pantyhose packaging with emphasis on typographic style, color and special package die-cuts to achieve powerful brand oriented design.
•Designed various marketing collateral including logos, point–of–purchase displays, sell sheets, postcards and print ads.