Liberty Hardware - Closets by Liberty
Closet organization is a constant struggle, and a massive market. And yet so many solutions seem to really miss the mark for the mass market consumer. A unique opportunity was presented to Liberty; a large retail partner approached and asked us to develop something new and better. I was assigned as the Design Lead for this new category for Liberty, part of a small group of 2 marketers, one engineer, one graphic designer, and myself. In 2.5 years, we dove deep into where other DIY systems fall short, what consumers really desired, and produced a truly innovative system unlike any other, at an approachable price point. Closets by Liberty received the 2020 Platinum ADEX award for Design Excellence, and was included Design Journals Best Products of 2020. You can learn more about the system at www.closetsbyliberty.com.