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Graphic Designer and President, Grafik Essentials Inc.

Judy Weinberg

Toronto, Canada
Available Now
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  • About
  • About

    Judy Weinberg is a seasoned graphic designer with more than 20 years of experience. Her creative studio, Grafik Essentials, was born in 2002 after 8 years in a corporate design role. Grafik Essentials collaborates on a wide range of creative solutions including: graphic design (for digital and print purposes), website design, branding development, logo design, social media digital assets, marketing collateral, sales aids, presentations, reports, posters and tradeshow booth design. Judy has a special niche market in the corporate training industry developing instructional materials such as participant guides, facilitator materials and games.

    Judy operates both creativity and practicality, which is a wonderful mindset for a graphic designer because it allows her to help clients achieve their business goals with creative solutions. Judy is constantly learning and applying that learning to her graphic design consultancy which allows her to better serve her clients. Judy believes that building trusted collaborative partnerships, developing creative solutions and delivering exceptional customer experiences are essential for success.

    Entrepreneurship allowed Judy to grow as a designer while providing her with the flexibility to manage work/life balance. As a creative, Judy also enjoys applying her creative and problem-solving skills to real estate investing, interior design, home renovations and applying her creativity to painting furniture. Being excited, engaged and inspired by new opportunities propels Judy to live creatively every day!

  • Education
    • Institute for Canadian Advertising
    • Bachelor of Applied Arts
      Ryerson University
      1988
  • Experience
    • Visionary & Proprietor
      Jack's Daughter of All Trades
      Toronto, ON
      Dec 2020 - Present (5 years 6 months)
      Brand development
      Logo Design
      Website design, development & maintenance on the Shopify platform
      Inventory Procurement
      Marketing
      Copy writing
      Operations
    • President & Grafik Designer
      Grafik Essentials Inc.
      Toronto, ON
      Oct 2001 - Present (24 years 8 months)
      Founder, President & Graphic Designer
      Business development
      Graphic design (branding, logos, marketing collateral, learning materials (training), website design, presentations, reports, invitations, posters, etc.)
      Website development
      Social media marketing
      Client management
      Supplier management
      Data storage and retrieval
    • Design & Technical Specialist and Marketing Assistant
      Gilmore & Associates Ltd.
      Toronto, ON
      Mar 1995 - Oct 2002 (7 years 7 months)
      Graphic Designer, design instructional materials, marketing collateral, sales aids, surveys Develop & adhere to company brand guidelines and client brand guidelines
      Project management
      Collaborate with instructional designers, facilitators & project managers
      Create illustrations in Adobe Illustrator: charts and tables, business charts (eg: pie and bar charts) employing Gilmore's standards for design, font, color, line style, typography, images, etc.
      Maintain competence in design methodology, work-related software and hardware, process improvement and general industry practices
      Maintain 100% accuracy of input and consistency of format
      Provide design guidance to design partners and marketing assistants
      Prioritize and manage conflicting projects
      Recommend hardware/software
      Maintain software licenses and equipment warranties
      Manage computer maintenance
      Manage employee computer skills training
      Provide technical assistance (software and hardware) to staff
      CRM database management team member
      Establish & maintain computer filing protocol and back-up system
      Identify opportunities for process improvement and work with stakeholders to implement
  • Awards

    Lead Graphic Designer for the following awards:

    • ASTD Award for Excellence: Excellence in Practice—Workplace Learning & Development

    • ASTD Award for Excellence in Practice—Managing Change; Excellence in Practice—Performance Improvement

    • ASTD Award for International Aware of Excellence; Disabilities Awareness Quality Service Award

    • HRDC—National Award of Excellence & Product of the Year

    • OSTD—Best Internal Training Program

    Volunteer Awards:

    • Province of Ontario Volunteer 5 year award

    • Horticultural Societies of Parkdale & Toronto (Board Member—9 years; volunteer—13 years)

  • Industries
    • Advertising
    • Government
    • Education
  • Skills
    • Advertising
    • Creative Suite
    • DIY
    • Exhibit Design
    • Graphic Design
    • Print Design
    • Print Production
    • Project Management
    • Web Design
  • Elsewhere on the Web
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  • On Coroflot
    @grafikessentials, member since 2014
      • Followers 4
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