Molly Macdonald

Produced home furnishing textile patterns and packaging artwork ready for commercial printer and factory delivery. Conducted competitor research and trend analysis to produce and present on-trend, brand-right: Conceptual art, inspirations, mood boards, seasonal color palettes, textile fabrications, patterns and line themes. Responsible for both new design and brand maintenance of assigned brands: line lists, line sheets, and colorways. Extremely organized and dedicated to precise physical and digital record-keeping and maintenance.

Responsible for digital design and physical mock up of bath and body packaging: Die-lines, hang-tags, boxes, bottles, header, insert, and blister cards, and direct-print, spot, and wrap-around labels. Developed graphics from conceptualization through execution and to commercial production. Proofed and archived finished work to graphics servers, experienced within a shared server network environment. Leveraged ongoing research to keep up-to-date awareness of current design market trends and techniques. Demonstrated commitment and ability to manage details of multiple projects and lines under pressure and deadlines.

Copywriting and technical writing: Created, managed and distributed marketing materials for Report Builder software. Updated all previous release files for consistency and organized for distribution in future releases and new user training.

Designed vehicle wraps, signage, clothing and interactive kiosk illustrations for on-site promotions. Contributed concepts, copy and designs for client pitches and experiential marketing materials to clients.

Designed and delivered technical specifications for physical product packaging and digital screen elements (graphics, layout, and copy) of interactive commercials aired nationwide on digital cable and satellite TV. Managed iTV programs from start to finish: design and copywriting for pitches, custom digital assets and physical packaging, delivering media, validating programs on air, conducting and presenting quantitative wrap-up analysis.

Working with team of AiNYC students to create outdoor guerrilla advertising for the Lionsgate film THE SPIRIT.

Worked with creative team to design experiential marketing concepts and materials.

Produced holiday promotional mailer for sending to clients and partners