Nextup logo and branding

The Next Up provides a systematic sales process for automotive dealerships. Their software manages sales representatives on the floor and provides accountability for their performance. The Next Up wanted a new look to their logo and brand including a shortened name. The new branding reflects a modern style associated with technology. The arrow images represent sales staff moving through the rotation process.

Involvement includes creative direction, design and production for the logo, logo mark, stationery, trade show booth graphics, and other marketing materials.

Greg Herrington
Chief Designer and Creative Director Whittier, CA