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Vice President of Product Design
Cercacor Labs
Irvine, CA
Jul 2021 - Present (2 years 10 months)
Building a UX/UI team for diet and lifestyle SaaS while also leading Industrial Design of class III medical devices.
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Director of Industrial Design and User Experience
Irvine, CA
Apr 2013 - Present (11 years 1 month)
Currently creating an incredible story to lead a research company and team to the consumer market. Building the user experience of a non-invasive hemoglobin tracking system called Ember to be launched into the endurance sport athletic market.
My contributions:
Industrial Design- following strict business constraints
User experience design
Qualitative research
Subject matter expert interviews
Human factors observations
Usability studies
Data visualization
Website redesign and implementation
Directing resources and budgets for brand & testimonial videos.
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Director of Industrial Design
Masimo Labs
Irvine, CA
Feb 2010 - Apr 2013 (3 years 2 months)
My experience here began with a hands on approach to dive in and champion an effort to deliver one of the most advanced handheld noninvasive products that the parent company had delivered up to that point. The contributions to the ergonomic, portable, and modern design language aligned with key features that brought a focus to a simplified digital workflow. This led to a few key patents and design awards. In the next years numerous blue sky exercises and several unfinished projects gave great experience. Concepts for mobile devices, health products and services aligned with education and know how for some of the most modern development processes on mobile devices.
-Champion and develop the Industrial Design of mobile devices
-Develop the digital user experience of new OS mobile platform and 12 native apps
-Develop the digital user experience for a front end cloud dashboard
-Direct the mechanical engineering of designs to prototype and low volume production
-Direct and develop software engineering specifications, use case scenarios, research and flowcharts to provide a user centric design
-Develop all visual assets for graphical user interface of embedded software development
-Develop packing for products
-Direct globalization requirements from software strings including text to speech
-Find and create relationships with leading third party vendors that can enhance the user experience
-Support existing products licensed to third parties
-Work to focus all vested parties into a winning user centric design while still addressing interests of engineering, marketing and executive management