Greg Pilawa

* Provide clients with consulting, art diction, design, copy writing, and marketing strategy for various industries such as entertainment, nonprofit, consumer products, and health care.

Created ads, posters, direct mail pieces, mock ups for swag and marketing collateral. * Built unique web UI for inventories of client's promotional materials. Clients include HBO, NBC Universal, Omega Watches, and CIT. * Established and maintained vendor relationships through strategic planning, production workflow, quote requests, and capability research.

Color corrected and retouched images, built mechanicals for publications, and formatted ad copy for brands such as Baby Phat and Pepsi. * Managed in-house libraries of assets for FutureBrand and Stueben Glass.

Provide creative direction, design, and project management for over 20 major print and web projects annually - including email marketing, web UI/UX, special invitations, posters, direct mail, flyers, and logos. * Advise and work with the web content team, including the Academic Affairs Coordinator and VP of Institutional Advancement, to develop cohesive user navigation for website redesign of the academic catalog, academic policies page, and academic program pages. * Oversee project development, execution, and trafficking while effectively communicating project specifications with all internal and external clients. * Manage email marketing campaigns that average click-through rates of 20.33%. Analyze metrics to gauge user interest and make recommendations for engaging content. * Developed a system of branding guidelines, used internally and externally, to ensure the brand standards are closely followed. * Work with Media Services to produce captivating videos used in emails and on the web. * Maintain relationships with print vendors, photographers, ad agencies, and internal clients. * Review project budgets and send jobs out for bid to reduce production costs annually.

Creative designer focused on usability, user experience, and humanizing the web. Over 10 years of creative direction, design, and project management working with top brands to realize their vision. Experience spans both the digital and print world creating websites, mobile apps, email marketing campaigns, direct mail, flyers, logos, brand guidelines, and more. Able to communicate with both creatives and non-creatives and enjoys working closely with developers to ensure project specifications are met while not sacrificing an intuitive and enjoyable user experience.