Karen Vick

Marketing/Design Strategy, Website Design/Development, Graphic Design, Local SEO

As the Internet Marketing Manager, it was my responsibility to provide support to the network of franchise owners by providing coaching, guidance, and technical assistance. I was the digital marketing subject matter expert who developed content and resources for both external and internal teams across multiple business units.
• Lead the redesign of over 250 websites in 4 months, resulting in being awarded the 2019 American Business Award and Gold Stevie Award for Achievement in User Interface Design.
• Implemented aggressive digital marketing strategies that resulted in 67.5% organic traffic to the site (a 15% YOY increase), over 3,000 direct phone calls to franchise offices, and over $1.5 million in revenue in 2021.
• Designed and implemented an internal communication strategy designed to support, guide, and educate an audience of over 400 franchise owners, their staff, franchisor executives, and staff. This has resulted in an increase of over 75% participation in activities as well as improved communication between the franchisor and franchisees.
• Support and lead the execution of multiple marketing campaigns by third-party vendors to increase brand awareness across a variety of platforms and mediums.

Managed/Directed staff of designers and programmers who produced interactive learning modules used in online course content. Prepared all marketing material, responsible for developing design concepts for User Interfaces, ensuring courses were compliant and accessible to all users and cross browser/platform compatible.

Design and develop ideas for websites, print media and multimedia presentations

Perform Webmaster duties for Model Expo Inc., redesigning and developing of Modelexpo-online.com, maintaining the company website, creating online marketing strategies, and supervising the creation of monthly mail-order catalogs

Responsible for web and print graphical projects for FBNE.com and work closely with their web design team to ensure the proper optimization of graphical elements

Managed various areas of store operations from merchandising to inventory and sales.

Using company resources supervised teams of up to 150 employees during peek selling seasons in all aspects of store operations.

Worked with management teams to bring stores in multiple locations to exceptional levels in sales and operations.

Implemented various tools and processes to train and evaluate associates on company procedures and guidelines in order to achieve high levels of guest services