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Designer, Creator, Self-starter
Guoyi Gu
Shanghai, China
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About
My name is Guoyi Erick Gu. I eat, sleep, and breath the world of footwear design. When it comes to designing footwear, I am strategist. My knowledge of footwear design lays in over a decade of experience in the world of footwear design and innovation. My professional years of footwear design including brands like REEBOK, NIKE, PONY, FILA, FUBU and FRYE BOOTS. Footwear design is my passion. It is truly what makes me tick. Which is why I’ll be there every step of the process - from scribbles to final blues to prototyping-with an unrivaled enthusiasm to make every pair great.
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Education
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Fashion DesignFASHION INSTITUTE OF TECHNOLOGY2001
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Experience
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IndependentSHANGHAI, ChinaNov 2015 - Present (10 years 7 months)Freelance design and consult for brands and companies.
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Design ManagerPONY INTERNATIONALSHANGHAI, ChinaDrive direction for footwear, apparel and accessory. Input to product planning. Market research. Organize design brainstorm and mood board. Hands on initial conceptual drawing and graphic. Manage a team of 7 designer, 3 footwear designers, 1 graphic designer, 3 apparel designers. I report directly to GM. Keep design fun and interest within team. Inspire designers by leading design project with brainstorming and sketching initial concept. Take them to factory giving them first hand factory experience.
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Rockport Footwear DesignerREEBOK INTERNATIONALCANTON, United StatesResponsible for design and development of Special Markup Unit for both men's and women's footwear. Day to day responsibilities including concept design drawing, technical and functional CAD completion, specification deliverables. Directly work with manufactory in China during entire development.
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FREELANCE DESIGN &CONSULTINGFreelance design and consult for brands. * FILA China: Providing creative footwear concepts. * Brand 90 for Xioami: Design, development for brand 90 of Xioami in China * Covestro: Shanghai based Germany chemical company. Providing first-hand footwear creation knowledge, giving team lectures and interviews. * BIION: Project Coordinator. A Canada based footwear brand makes direct injection golf footwear. Overseeing the entire development, production in China. PREVIOUS EXPERIENCES
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Umbro Senior Footwear/Equipment DesignerNIKE INC.Manchester, United KingdomWork on Umbro brand footwear and soccer equipments designed for Asia market. Footwear ranges from lifestyle casual to off-court recovery. Work with Umbro
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Footwear DesignerFRYE BOOTS COMPANYNEW YORK, NYDesign and development of a handmade shoe/boot footwear, reporting directly to Design Director. Design responsibilities included trend/color forecasting, footwear design, handmade shoe construction, and development trips to Asia.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@guoyigu, member since 2017
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Followers 8
