Heidi Haakenson

• Sales Growth & reporting: Responsible for meeting double-digit sales growth goals for website and tracking and reporting daily, weekly, and monthly KPIs as well as presenting monthly PowerPoint reports to CMO and VP, Digital.

• Product Planning/Product Marketing: Plan and create kits and gift sets based on website sales data, pricing, quantities, and working with Macola inventory software and Shopify as well as multiple teams to photograph and promote.

• Promotions: Plan and develop 2 website promotions per week, 1 month or more in advance. Promotional emails in Klaviyo and code or free gift setup in Shopify, coordinating website banners, and work with the digital ad team and social team for additional support.


• Email list building: Strategically grow email list with monthly giveaways, coordinating with paid ad and social media teams, as well as printer and warehouse to execute successful giveaways and email list growth. Additional lists and segmentation are ongoing in Klaviyo.


• E-commerce Management: I work in Shopify to maintain, optimize, and grow eCommerce website with 35+ SKUs. Landing page design, multiple apps, and outside help for various functions including SMS marketing, Loyalty program, and warehouse connection. Manage all apps and integrations.


• Affiliate Program Management: Manage and grow the affiliate program in Share-A-Sale through recruiting tools and regular affiliate communications.

• Video: Developed YouTube Channel in sync with Shopify product detail pages where videos are embedded to drive sales of the Replenix brand.

• Software/applications used: Asana project management platform, Microsoft Teams, Shopify, Klaviyo, Excel, Outlook, Power Reviews, Share-A-Sale, Attentive SMS, Wordpress/Woo-commerce, Macola inventory software.

Minnesota Fire Service Certification Board certified firefighter. National Certified EMT. Paid on-call, part-time emergency responder to fire & medical calls in the city of Lexington, MN, and surrounding areas.

• EMT (Emergency Medical Technician)
• Fire I, Fire II, and Hazmat (operations level) certified
• Certified Emergency Vehicle Operator (Driver)
• Various community volunteer events

• Independent Artist

Society6 – Sell art prints and products featuring my digital fine art and photography
Merch by Amazon – 500 tier seller, selling my designs on apparel.
Furniture refinishing
Crop art competition, MN State Fair

• Freelance Projects

Over stock signage in Toys R Us seasonal display
In-Store merchandising display ideation
Web vector graphics
Website illustrations
Retail print products for teachers
Technical diagrams
Melamine dinnerware designs & illustrations
Spot art illustration for book publisher
Book cover illustration
Marketing print materials (brochures, business cards, print collateral)
Marketing consulting
Logo design

• Clients

Toys R Us
GF Design
Freespirit Publishing
The Children's Heart Clinic
TREND enterprises, Inc.
Lynx Innovation

• I designed and sell hundreds of designs for T-Shirts and giftware featuring various interests, hobbies, sports and activities.

• I sell my designs on many print on demand websites, including Amazon Merch.

• Developed Digital Marketing Plan – including social media strategies, email marketing calendar, social media advertising, website development, sales training and dealer support.

• Developed Direct email marketing program using Mailchimp. Developed email templates, marketing calendar, and email creation process. Trained staff and currently work with a team for developing and delivering timely consumer emails.

• Launched social media accounts. Currently creating ongoing content for branded social media channels including Instagram, Facebook, Pinterest, Giphy, Twitter, and LinkedIn. Social media scheduling done through Hootsuite and Tailwind.

• Guided the development, design, navigation, SEO, and art direction of new Shopify e-commerce website. Manage email integration, marketing, and several apps for various aspects of the website.

• Trained sales team on social media so they are enabled to guide accounts to utilize TREND’s social media assets. Ongoing how-to’s and support provided to sales team.

• Provide direction and design of TREND branded dealer campaigns via regular third party email program to 200,000k subscribers per send.

• Art direction on design projects, direction to pre-press and supporting design staff, directed and styled photo shoots for products and marketing, directed other artists when collaborating on design lines that needed to reflect consistency across product lines.

• Grew product offering by designing and illustrating over 100 products; some of which have been selling for over 10 years.

• Create market-driven design and illustration solutions for printed teacher products including bulletin board trimmers, accents, teaching aids, stickers, flash cards, stationery, and workbooks.

• Develop educational product content for print products based on industry standards,
independent research, executive direction, and corporate mission.

• Design eye-catching full-line direct mail catalog covers, interior spreads and coordinating
marketing materials (trade show, direct mail, in line with corporate style standards.

• Garnered the company recognition with industry awards on products I designed and illustrated. Awards include the Tillywig Toy Award, Dr. Toy Awards, and National Parenting Center Award.

• Ensure product quality by attending press checks for all products I design or illustrate.

• Collaborate with other departments, writers, photographers, and outside experts to create content and design for educational products. Work closely with the Creative Director, Sr. Marketing Designer, and Pre-Press manager on a regular basis.

• Launched the business and provided general managing for Caribe (ca-REE-bay).

• Developed social media marketing strategy on a small budget to grow the business by connecting with new customers via Twitter, Facebook, and YouTube. Managed all social media accounts, created original written, graphic, and video content and made key business connections.

• Designed logo and branding across social media networks, web, print collateral, and email marketing.

• Managed remodeling of restaurant– interior design, as well as exterior renovations, kitchen plan, bringing building up to code and improving visibility and curb appeal.

• Filmed, edited, and produced short videos for YouTube channel, blog, and e-newsletter.

• Wrote original content, designed and photographed for monthly newsletter. Grew and maintained email list.

• Created, promoted, and hosted blog-worthy private events. Sold tickets and managed registration.

• Designed interior and exterior décor of the restaurant, painting wall murals, furniture, and custom décor throughout.

• Coordinated team of other painters to complete projects.

• Hand-drawn and digital Illustration from my home studio.

• Clients: General Mills, International Dairy Queen, Minnesota Orchestra, Lifeway Christian Resource, Impact Plastics.

• Product families and print media: Plush toys, Novelty signage, Seasonal décor, Advertising campaigns, Bobble-arm doll design, Caricature, Print publications.

• Saved the company money by being their first in-house illustrator, in addition designing; an asset to the agency, saving money on commissioning freelance artists and purchasing stock art.

• Clients included major book publishers: Word Publishing, Zondervan Publishing, Harvest House, Thomas Nelson, and Northwestern Bookstore.

• Delivered on time, quality design and illustration for multiple projects with multiple clients in a fast-paced agency setting.

• Directed photo shoots for print advertisements and color corrected and touched up photography.

• Designed gift book covers, interiors, gift catalogs, and advertisements for major book publishers.

• Attended press approvals to ensure print quality.

• Airbrushed personalized and custom art on T-shirts and giftware in a fast-paced,
high-pressure environment.

• Managed booth operations at ValleyFair! and the Mall of America.

• Trained and mentored new artists.

• Designed custom lettering and artwork per customer request.

• Airbrushed realistic portraits, cars, pets, and other custom requests on leather,
bike helmets, and other items.

• Demonstrated for the public by painting all commissions for audiences.

I drew live caricatures at school parties, holiday parties, corporate events, Mall of America's Camp Snoopy (now Nickelodeon Universe) amusement park and other events on a freelance basis.

• Caricature artist for award-winning Mad Magazine artist, Tom Richmond

• Drew and airbrushed thousands of caricatures for live audiences at ValleyFair! Amusement Park, Mall of America, and numerous corporate picnics, functions, and parties.

• Kept my cool and guests smiling under the pressure of long lines and crowds of spectators, outdoors in the summer, 12-14 hours a day.

• Trained and mentored new artists

• Managed booth operations