Haley Mosher Mitchell

Create, refine, and rethink web pages, UX patterns, and visual UI on hrblock.com, blockadvisors.com, and sprucemoney.com based on research to create a consistent visual language and client experience and increase conversion as much as 8% on certain pages. Built and implemented a new design library specific to the .com design process to supplement the existing cross-product design system, revolutionizing the technology and processes used to create libraries across the Client Experience team. Launched sprucemoney.com to promote H&R Block's debut into fintech, concurrently defining the Spruce brand and typography for web and driving 10,000 sign ups in 2 months.

Designed event creative including signage, wayfinding, swag, and presentation materials for 2 major conference events, ranging in attendance from 200 to 4,000. Launched web and social media creative for a thought-leadership article series to reinvigorate engagement with social media content. Created unique proposal decks within existing brand constraints for 5 major brands, including Volkswagen, Facebook, and Sub-Zero.

Owned the creation of social media assets for the brand's 250,000+ followers. Captioned and edited 2 weekly video series to promote accessibility within the Girlgaze brand, increasing engagement with brand and promotional content. Designed templates for and image/GIF content for 2 weekly newsletters for 1,000+ email subscribers, increasing engagement by 10%. Standardized 3 client-facing deck templates and introduced 2 sets of unique GIF stickers for Instagram stories under the Girlgaze brand.

Collaborated with 4 reporters, 4 photographers, and 2 editors over 5 days to produce layouts for a weekly 10- page paper with a circulation of 18,500. Pioneered an email-based process for reporters to request infographics and illustration from the design team in an agile-inspired workflow. Art directed, designed, and wrote 3-7 stories and spreads biannually for the 50+ page campus dating magazine.