Howard Lu

In-house Senior Footwear Designer
In-house design & development for seasonal products and SMU footwear products, packaging graphics, pre-line concept & line planning with team manager & sales. Working closely with graphic & apparel department from Girl Skateboards creative team on product packaging to POP. Working with team pros & team designers to provide design / development expertise.

Freelance designer & Developer for Element footwear program launch.
Working with Vapor Studio & Element brand owner to create a successful first season to launch Element’s footwear program in cohesion to their brand foundations of hard goods & apparel program.

Senior design lead - Footwear. Design team & product line managing, oversea product development leading to production for all inline men/women & pro footwear program.

In-house Senior Footwear Designer
Design & oversee develop products in skate shoes, sandals, & snowboard boots. Strategic product / market planning, price merchandising, & sales meeting presentation for domestic and international sales representatives.

Design consultant of footwear design from the start of the brand. Designed the original Factor & Rival, Comet, Java, Alpha G, and series of footwear products.

Design consultant of footwear design, designed the Royal Elastics original Icon & Basic, tradeshow booth, softgoods, and other series of footwear products.

Burton 2000 advanced snowboard boots design concepts, to inspire and innovate cutting edge performance of snowboard boots & bindings for future products. Design of the Ion 2007 concept snowboard boot.

Design their all time best selling product Trick & Slap sandals since 1999. Designing company’s casual & skate line products.
Slap sandal had become Reef Brazil’s new classics and sold for over 10 years, also inspired casual tech trend to surf sandal market.