Harry Williams

The Mighty Footy Trip gives 200 children between the ages of 8-13 the ultimate footy experience. It includes transport from their local McDonalds restaurant to the MCG where they are addressed by the Collingwood coach, a footy clinic on the famous MCG oval and reversed tickets at the MCG to attend a premier match.

Our challenge was to raise awareness for event in its second year in stores. The previous year only saw 400 entries from the target market, POS material was standard and very similar to the creative used to promote their meal options.

• Art Direction
• Graphic Design
• Back End Development