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Art Director | Graphic Designer | Music Reviewer | Concert Videographer | Live Music Archivist

Harry Williams

Melbourne, Australia
memoriesliveon.com.au
Available Now
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  • About
  • About

    It's fair to say that Harry has built a reputation in agencies and design houses around Melbourne as the sunny, reliable and always obliging freelance Art Director/Designer – delighting in getting that urgent call for help, jumping on his bike and being able to be there at the drop of a hat.

    A smiley, sunny disposition and easy-going attitude has served him very well, and his regular clients know that nothing they might throw at him will ever be too much trouble. Getting the job done collaboratively with the minimum of fuss but still making the process fun and enjoyable is a priority!

    Having worked across projects in so many different places means you can be confident he'll slot straight in and hit the ground running.

    Doing all this great work has truly been a blast... forging lasting relationships with some amazing and gifted folk, who continue to pay him the greatest compliment: they keep inviting him back! He takes it as a sign of a job well done.

    If you need some friendly help with some concepts, design or finished art, don't hesitate to get in touch on 0407 427799. He looks forward to seeing what you can do together!

    Career Summary

    2019 - 2023 | Baby Bunting (3 years 11 Months) Integrated Designer/Art Director

    2018 - 2019 | Moose Toys (1 yr 3 months) Freelance Designer/Art Director

    2016 - 2018 | MYOB (1 yr 4 months) Freelance Senior Designer/Art Director

    2015 - 2016 | RAPP (9 months) Freelance Senior Designer/Art Director

    2014 - 2015 | The Shannon Company (7 months) Senior Designer/Art Director /Finished Artist

    2013 - 2014 | DDB Melbourne (11 months) Resident Designer /Art Director/ Finished Artist

    2011 - 2013 | Frontier Advertising (3 years) Senior Art Director / Designer > Lead Designer

    2009 - 2011 | Warner Bros & Village Roadshow (2 yrs 6 months) Senior Designer

    The Person

    Dedicated, generous, mentoring team player who encourages and promotes team growth, improving skill sets and awareness, in turn ensuring increased efficiencies. Spontaneous relationship building instincts, leveraged through networking and a genuine interest in others. Driven to deliver high levels of customer satisfaction, by demonstrating active listening; Problem solver who explores all relevant information, to capture issues and facts. Involves stakeholders and others to ensure all elements are addressed. Resilient taker of initiative, who identifies risks and recommends workable solutions. A quick thinker who displays an enthusiastic willingness to always learn something new and the epitome of a ‘people person’ who derives satisfaction from interaction, collaboration and innovation.

    The skillsets

    Energetic, experienced and driven creative professional, demonstrating exemplary expertise in design, art direction, and problem solving. Technical proficiency in Adobe Creative Suite with specific mastery of InDesign, Illustrator, Photoshop, with the knowledge to champion each project through all stages: from the initial brief to brainstorming, rough concepts, photography, approvals, finished art, final proofing and press checks. Skilled, enthusiastic collaborator, who is driven to turning innovative ideas into outstanding solutions.

  • Experience
    • Freelance Designer/Art Director
      Baby Bunting
      Dandenong South, Australia
      Oct 2019 - Sep 2023 (3 years 11 months)
      Freelance Hybrid Integrated Designer


      Responsibilities and Achievements:

      – Collaborated with a well-established kids accessory brand, contributing to their transition into a full E-Commerce model.
      – Produced visually engaging and animated social media content, EDMs (Electronic Direct Mail), and banners to promote the brand's products.
      – Developed seasonal print catalogues, aligning them with the brand's style guide and templates.
      – Worked closely with the head of creative, taking direction and actively participating in creative discussions and project planning.
      – Demonstrated proficiency in EDM, banner, social, and motion graphics design, showcasing adaptability across multiple digital platforms.
      – Helped streamline the practicalities of parenting by creating visually appealing materials related to child car safety, baby carriers, and other accessories.
      – Maintained a consistent visual identity across all digital and print materials to reinforce brand recognition.

      Skills Demonstrated:

      – Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, XD) for creating engaging visuals and animations.
      – Expertise in EDM design, enhancing customer engagement through effective email marketing campaigns.
      – Strong understanding of digital advertising, social media design principles, and banner creation.
      – Creative problem-solving skills, consistently delivering innovative and eye-catching designs.
      – Excellent time management and organizational skills, meeting project deadlines effectively.
      – Adaptability to work within a style guide and templates while adding a fresh creative perspective.
      – Adept at collaborating with cross-functional teams to ensure brand consistency and alignment with marketing goals.
    • Freelance Designer/Art Director
      Moose Toys
      Cheltenham, Australia
      Apr 2017 - Oct 2018 (1 year 6 months)
      Designer/Art Director – Style Guides, branding design, visual mock-ups, and International Toy showrooms in Hong Kong, Los Angeles, New York, London, Nuremberg and Melbourne

      Achievements:
      Adapted and improved in-house efficiencies of studio workflow reducing turnaround time.

      This was achieved by:
      • Regularly meeting all deadlines, with 36% of jobs coming in under scheduled time
      • Executing modifications to the job briefing process which became the new department standard.
      • Training team members in new features of software, enabling more designers to work conjunctively on projects rather than rely on over-committed specialists.
      • Initiating ‘Get to know your Moosies’ program, which resulted in the company’s heightened awareness of previously unharnessed skillsets.
      • Simplifying overly complex Brand Styleguide elements to basic elements, reducing turnaround time by 80% – from two dedicated designers for 5 weeks to 1 designer for 1 week.
      • Developing an online digital toolkit for suppliers reducing the time previously spent supplying digital assets.
      • Supervising the selection of any new freelancers in the studio, co-ordinating their workstation setup, initiating them into the job, and accelerating their takeup in the new procedures and expectations.

      Toy Lines: Shopkins / Little Live Pets / The Grossery Gang / Pikmi Pops / Cutie Cars / Shopkins Happy Places / Shopkins Mini Packs / Oonies / Beados / Boom Blast Stix / Mineez Despicable Me / Mighty Beanz / Disney Crossy Road / Quixels / Betty Spaghetty / Twozies / Hyper Toss / My Fairy Garden / Sruff A Luvs / Disney Adoorables / Real Rad Robots / Bizzy Bubs / Treasure X
    • Freelance Senior Designer/Art Director
      MYOB
      Glen Waverley, Australia
      2016 - 2017 (1 year)
      Freelance Senior Designer/Art Director assisting the in-house marketing division of MYOB

      • Responsible for championing the 2016 MYOB Brand relaunch. Managed all tasks required to successfully design, build and launch marketing campaigns associated with various communication products.


      Achievements:
      • Awarded the prestigious MYOB’s ‘Love Your Work’ prize twice within 2 months,for ‘exemplifying the brand values of MYOB in everyday work’ which are: “To make life better for our customers whilst working together to help each other to get an outcome”
      • Skill and innovative and adaptive work approach recognised – resulting in promotion to lead photo-retoucher after just 2 months
    • Freelance Senior Designer/Art Director
      RAPP
      Cremorne, Australia
      2015 - 2016 (1 year)
      • Relationship Management; establish and manage client relationship, from prospect to signed client; built trust through consistent actions.
      • Problem solving; analyse issues, liaised with stakeholders, and employed workable solutions
      • Client focus; listens to customers; actively seeks to meet customer needs; committed to delivering high quality outcomes for clients.
      • Written communication; excellent written and verbal communication; demonstrated ability to persuade and win approval.

      Achievements:
      • Boosted the in-house design resource of Rapp improving customer satisfaction by reducing delivery timings
      • Produced and designed 2015 Spring Racing Carnival Direct Mail Campaign – yielding best uptake results for AAMI in over 10 years.
      • Implemented cleaner, streamlined website to more successfully promote awarded work.
    • Senior Designer/Art Director /Finished Artist
      The Shannon Company
      2014 - 2015 (1 year)

      Joined the company during a pressured time when they’d lost some large accounts and required a team member who could hit the ground running and achieve targets. Utilising skillset and depth of experience working across crucial new business pitches I executed some much needed win-backs.


      Achievements:
      • Producing winning pitch documents re-securing accounts for Tassal, Levantine Hill, Royal Australian College of General Practitioners and Slater & Gordon accounts.
      • Implemented the new style guide for outdoor campaigns for Slater & Gordon.
      • Improved and updated the Shannon Company website.
    • Resident Designer /Art Director/ Finished Artist
      DDB
      Cremorne, Australia
      2013 - 2014 (1 year)

      In late 2013 the agency won two of Australia’s largest corporate accounts. I joined a studio of 5 other responsive designers to boost the Agency’s in-house service capability. Managed all tasks required to successfully design, build and launch marketing campaigns associated with various communication products.
      • Local Community and Multicultural Sponsorship; Community organisation liaison, negotiation, stakeholder management, forged useful partnerships with people across community.
      • Relationship building; Build and foster internal and external relationships; at every level in the organisation.
      • Customer focus; actively sought to meet stakeholder needs; committed to delivering high quality outcomes for clients.


      Achievements:
      • Maximised clients exposure, attracting press and radio using key elements including corporate alliances; master of ceremonies duties, public relations, promotional display, advertising and direct mail.
      • Produced a series of winning pitches which secured the Wolfblass and Westpac Accounts
      • Produced a mammoth Brand Style guide for Wolfblass Wines.
      • Co-ordinated and monitored artwork for all Westpac press.
      • Executed streamlined finished art systems for a multitude of clients including Scmackos, Snowdome Foundation, AAMI, Westpac & Wolfblass.
  • Affiliations

    Voluntary Roles

    2006 - now Scouts Australia - Melbourne Gang Show – Art Direction and Australian Scout Magazine Redesign

    2012 - now | Greville Records, Prahran – Marketing and Social Media Co-ordinator

    2015 - now | Station2Station Music Marketing and Social Media Co-ordinator

    2018 - now | Memories Live On ‘Conversation of a lifetimeʼ Interviewer

    2015 - now | Great Gigs / The Dwarf Live Music Reviewer & Videographer

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  • On Coroflot
    @harrymwilliams, member since 2018
    • Following 3
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