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The original identity and 'Way to go!' tagline as I first conceived it in late 2001. The identity featured a simple icon of a highly stylised and streamlined train circling the globe – a simple, elegant solution that the client immediately fell in love with.
The stationery was further updated by a New Zealand design firm in the late 2000's.
Examples of 'Rail Plus' travel brochures utilising the original identity since 2008
Fast forward to 2018... The new-look brand retains Rail Plus’ iconic stylised train but recasts the company’s logo in Rail Europe colours. At the same time, it offers a new feature – the tagline ‘A Rail Europe company’.
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RAIL PLUS CORPORATE IDENTITY

In the early 2000's, I was approached to design the new corporate identity for 'Rail Plus' Australasia’s largest leading international rail specialist. The logo I designed featured an iconic train circling the globe. This identity was utilised for more than 15 years, up until early 2017 when it was revamped to reflect the company’s integration into Rail Europe’s global network.

The new-look brand retains Rail Plus’ iconic stylised train but recasts the company’s logo in Rail Europe colours. At the same time, it offers a new feature – the tagline ‘A Rail Europe company’.

Commercial director Ingrid Kocijan said the introduction of the new brand marks another important step in the integration of Rail Plus and Rail Europe in Australia.

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Harry Williams
Art Director | Graphic Designer | Music Reviewer | Concert... Melbourne, Australia