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SCHWEPPES - ‘Let It Out’
Creative concept: "Drink advertising is all about what happens once the bottle is opened. That’s what most would think. But not us.
At Schweppes, we have a different twist on it. We think what goes into the bottle… makes all the difference to what comes out."
**DISCLAIMER** I freelanced for an agency and was responsible for the imagery used in the initial Creative Pitch that eventually won the agency this account. I worked together with the in-house art director and copywriter to create the visual mockups they required for the pitch submission you see here. The creative ideas originated at the agency. I assisted in their visual refinement

Freelance, Full-time, Moonlighting
Harry Williams
Art Director | Graphic Designer | Music Reviewer | Concert... Melbourne, Australia