WESTPAC BANK
Nearly 200 years old, Westpac is Australia’s first bank. In recent years its relevance and popularity has been in decline. A new agency saw the launch of a much-needed, new positioning and look. The ‘Proudly supported by Westpac’ campaign helped bring the brand into the modern-day by highlighting the many quintessentially Australian things Westpac continues to proudly support.
**NOTE** I freelanced at the agency and worked on the look and feel of the imagery and layout in the initial Creative Pitch that won the agency this account. I worked together with the resident art director to create the visual mockups required for the pitch submission you see here. The creative concepts originated at the agency. I assisted in their visual refinement.
