Ch Hassan Masood
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About
Mixture of Human & Machine = 100% DESIGNER
Working as a Designer for the past 9 years has taught me that no matter what you work on, each project is different and unique in its own way. The clients, the audience and the design combine to create a relationship between the user and the brand. As a designer, I enjoy
influencing that relationship with my strong design skills, aesthetic clarity and understanding of marketing principles.
I learned to balance my creative vision with the limitations of designing for multiple languages, for which there is no one size fits all solution. From directing photo shoots to designing adverts, my role within the company encompassed many areas including corporate branding, brochure production, print design and other design projects as required.
I have professional experience in Creative Designing / IT & E-Marketing filed. I Had Creative Designer job in Din News Channel, Lahore Pakistan. Where i had to Create, TV Program Layouts, Animation / Print Media Marketing Designing.
Right Now i am doing a job as IT & E-Social Media Marketer / Creative Designer in Al Borj Company, based in Sharjah UAE. In my recent job I am responsible for E- Marketing / Social Media Marketing / B2b Portals / Google Ad Words, Database, Servers, Client Computers, e-mails, Troubleshooting, Design Magazines / Newsletters / Circulars / News Paper Supplements / Brochures / Posters & related to all kind of Product Designing.
Specialties: Designing TV programs layouts, Print media layout & Designing, Magazine Designing, Social Media Marketing, Lead Generation, Branding, Marketing Communications, E-marketing, Mass Mailing / Trouble shooting e-mail Server / ERP software, Backups of Data files.
Outlook - Outlook Express files, Software / Hardware, Maintaining database of clients and principals. -
Education
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Bachlors JournalismUniversity of the Punjab2002 - 2004
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HDSE Computer ScienceAptech Computer Education College Lahore (2003)2002 - 2003
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Experience
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CEOPakistanFeb 2021 - Present (5 years 4 months)As a strategic thinker with deep expertise in IT services and performance marketing, capable of scaling operations, forging high-value partnerships, and leading a world-class team.
Key Responsibilities
1. Leadership & Strategy
Define and execute the company’s long-term vision, mission, and growth roadmap.
Lead market expansion into new verticals (e.g., fintech, healthcare tech, enterprise SaaS).
Develop data-driven strategies to outperform competitors in IT marketing.
2. Revenue & Business Growth
Scale the firm’s revenue to through client acquisition and retention.
Oversee sales, pricing, and profitability of marketing services (SEO, PPC, content, ads).
Secure strategic partnerships with tech giants (Google, Microsoft, AWS) and enterprise clients.
3. Operational Excellence
Optimize agency workflows (CRM, automation, project management) for efficiency.
Implement AI and martech tools to enhance campaign performance.
Ensure client satisfaction with measurable ROI (e.g., 5x ROAS, 30%+ conversion lift).
4. Team & Culture
Build and mentor a high-performance leadership team (Marketing, Sales, Ops, Tech).
Foster a culture of innovation, agility, and data-driven decision-making.
Attract top talent in digital marketing, IT solutions, and growth hacking.
5. Brand & Industry Influence
Position the company as a thought leader (e.g., whitepapers, webinars, PR).
Represent the firm at tech conferences, investor meetings, and partner events.
✅ Proven CEO/Founder experience in a digital marketing agency, IT services firm, or ad tech company.
✅ 12+ years in leadership, with a track record of scaling businesses to $10M+ revenue.
✅ Deep expertise in performance marketing (SEO, PPC, social ads, ABM) and IT solutions (SaaS, cloud, AI).
✅ Strong financial acumen (P&L, budgeting, investor relations).
✅ Exceptional communication, negotiation, and team-building skills.
✅ Familiarity with marketing tech stacks (HubSpot, Google Ads, Salesforce, Tableau). -
Graphic Designer / IT & E-Marketing / E-Commerce / Social Media Marketer @ Al Borj Machinery LLCAl Borj Machinery LLCNov 2007 - Present (18 years 7 months)Duties & Responsibilities:
Print Media (Brochures, Leaflets, Posters, News Paper Supplements, Electronic Newsletter, Newsletters, and Magazines) / Website Designing, E-marketing on B2B Portals & all social media networking websites. Handling all clients database & design weekly e-circulars and send to all our valuable clients. Email blasts, Print ads, Direct marketing mailers, Collateral materials, brochures, catalogs, etc. web graphics, banners +,
Resizes materials, maintains and updates, Timely release of ad/art files to publications, Manages production timetables and final product delivery.
Knowledge of backup / recovery procedures, Sound knowledge of Microsoft products, networking tools, Anti-virus, ISA Server backups and disaster recovery setups, Maintaining / Trouble shooting mail server, Maintaining / Trouble shooting ERP software, Maintaining database of clients and principals, Monthly back-up of Data files / Outlook - Outlook Express files, Software / Hardware trouble shooting, Troubleshooting All kind of Computer related Hardware / Software Problems.
Knowledge & Skills:
Adobe Creative Suite, Corel Draw, Wilcom Embroidery Software, Social Media Marketing, E-Marketing, E-Commerce, Mac OS X, Windows 2008 Server, ERP, Windows Networking, Canias, Website Designing, Experience working with email templates. -
Graphic DesignerDin News TV ChannelSep 2005 - Nov 2007 (2 years 2 months)Responsibility:
Designing TV programs layouts.
Performed graphic designing and compo-siting.
Involved in print media layout & designing.
Performed graphic designing for print/electronic media.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@hasanmasood, member since 2013
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