I have 20 years of extensive professional experience in design and visual communication. I have led creative projects in branding, marketing, and development publications that turn complex ideas into powerful visuals.
In 2017 I joined UNDP as a Graphic Designer, and I have created more than 65 publications, including 38 issues of Development Advocate Pakistan, using design to tell stories that inspire change. I also manage printing and event branding, ensuring every detail meets the highest quality standards.
Previously, as Creative Head at Roots International Schools, I directed design operations across campuses, leading campaigns, publications, and branding initiatives.
Additionally, I have experience as a Creative Director and Art Editor for corporate sector international magazines.
As a freelance designer, I have had the opportunity to work with prominent clients such as ISPR, ISSB, and JS Headquarters, blending creativity with strategy to produce meaningful publications and visual materials.