Hazel Rider
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About
As a Graphic Designer for over 15 years, I have been fortunate enough to work in several creative companies, from publishing to movies to music (Arcadia Publishing, New Line Cinema, Fender Musical Instruments Corporation). The projects have ranged from: promotional print material, 900+page catalogs, designing websites, and online marketing and media.
My software experience includes: Adobe CS6 (InDesign, Illustrator, Photoshop, Dreamweaver), Microsoft Word, Microsoft Excel, Microsoft PowerPoint.
I have a working knowledge of the following languages: HTML, CSS. Currently I use Wordpress to design websites.
Specialties: Art Direction, Creative Consultation, Design Consultation, Brand Development, Brand Marketing, Internet Marketing, Marketing Strategy, Online Marketing, Online Promotions, Marketing Budget, Email Campaigns, Social Media Marketing, Logo Design, Letterhead, Stationary, Blog Creation, Blog Marketing, Web Maintenance, Web Developing, Web Analytics -
Education
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Associate of Arts (A.A.) Visual ArtsTrident Technical College1996 - 1997
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Computer Science, SpanishCharleston Southern University1995 - 1996Incomplete degree because at the time, they did not have a Graphic Design program.
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Associate of Arts (A.A.)Trident Technical College1992 - 1994
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Experience
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Technical Process Specialist / Content Imaging Specialist - TemporaryNorth Charleston, SCApr 2013 - Present (13 years 3 months)• Diagnosing digital files for publishers to determine print-on-demand ingestion
• Troubleshooting publishers files
• Creating, reviewing and shipping printed samples
• Maintaining samples workflow and samples metrics
• Impromptu problem solving of daily and weekly pipeline errors or rejections
• Investigate, interpret and resolve trouble tickets in a timely manner
• Provide, support and follow SOPs (Standard Operating Procedures) for all current areas of responsibility -
Freelance Graphic DesignerHazelbasil.comPresent
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Graphic DesignerFender Musical Instruments CorporationJun 2001 - Nov 2012 (11 years 5 months)KMCMusicorp is owned by FMIC (Fender Musical Instruments Corporation)
• Manage, maintain and update all brand websites
• Create, manage and maintain “secure” website pages
• Implemented and maintain social media presence via Twitter, Facebook and YouTube by effectively communicating all promotions to drive traffic, involvement and increasing profit
• Measure website statistics, email and social media growth, performance and participation
• Produce, manage and maintain email campaigns and customer lists
• Manage marketing department’s Technology (Computers & Software) and Supplies Budget
• Manage, maintain and update Image Gallery [image server database]
• Develop web applications; i.e. animations and banners
• Edit and maintain retail and wholesale catalog pages for web and print
• Collaborate with Merchandise Department / Product managers for print projects
• Produce product sell sheets or reference manuals with information provided by Merchandising
• Assist with (and sometimes create) Product Reference Manuals by uploading online and on server
• Maintain and update files on server; serving as “Power User” for internal marketing department – granting access of marketing files and proper file management -
Junior Graphic DesignerNew Line Cinema Marketing DepartmentFeb 2000 - Mar 2001 (1 year 1 month)• Design film feature DVD packaging and cover art
• Design film feature DVD disc art and insert
• Design promotional materials for film
promotions, campaigns, and launches.
• Assist creative service team with ideas
• Design promotional collateral -
Production ExecutiveArcadia Publishing1998 - 1999 (1 year)• Scan and handle original photography
• Convert photography to digital format
• Digitally edit photographs
• Color correct and enhance photographs
• Paginate layouts for book format
• Maintain scanner equipment
• Calibrate and configure scanner equipment
• Design and maintain initial website
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Affiliations
CupcakeCamp Charleston, CupcakeCamp Summerville, BarCampCHS
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Skills
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Elsewhere on the Web
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On Coroflot@hazelrider, member since 2007
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Following 8
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Followers 6
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