Hector Batista

Design studio focused on branding, print and interactive solutions.
We offer a diversified culture of creative collaboration and an immersed relationship with our clients and partners.

- Reviewed and implemented procedures to optimize creative performance.
- Outlined creative strategies through internal meetings with management.
- Responsible for creative documentation and conceptual strategies.
- Worked with project management estimating project timelines and resource allocation.
- Collaborated and directed copywriters.
- Collaborated with production manager and vendors estimating projects and print specs.
- Developed and redesigned company brand, assets and brand guidelines.
- Created brand hierarchy of brand extensions, sub brands and products.
- Collaborated in the development and implementation of marketing and go-to-market strategies.
- Responsible for design of campaign/project’s initial layouts, storyboards and overall look & feel.
- Responsible for casting talent (models, voice and instructors).
- Responsible for review and approval of Zumba Apparel design.
- Developed theme, branding, printed collateral and signage for yearly Instructor Convention events.
- Managed team of art directors, designers, production designers and web designers.
- Developed and implemented best practices, templates and brand assets portals for global partners.
- Responsible for hiring creative staff and vendors.
- Implemented project management tools and resources.
- Corporate Culture lobbyist.

Branding + Print + Interactive

- Reviewed and implemented procedures to optimize creative performance.
- Outlined creative strategies through internal and client meetings.
- Responsible for creative documentation and conceptual strategies.
- Worked with account management estimating project timelines and allocation of resources.
- Collaborated and directed copywriter.
- Collaborated with creative directors’ team in central and satellite offices.
- Worked with production manager estimating projects and print specs.
- Worked on brand development strategies.
- Developed and implemented marketing strategies.
- Responsible for design of campaign/project’s initial layouts, storyboards and overall look & feel.
- Responsible for casting talent (models, voice and actors).
- Managed team of art directors, designers, production designers and web designers.
- Responsible for presenting creative concepts to clients.
- Responsible for hiring creative staff and vendors.

- Reviewed and implemented procedures to optimize creative performance.
- Outlined creative strategies through internal and client meetings.
- Responsible for conceptual strategies.
- Worked with account management estimating project timelines and allocation of resources.
- Collaborated and directed copywriter.
- Worked with production manager estimating projects and print specs.
- Worked on brand development strategies.
- Developed and implemented marketing strategies.
- Responsible for design of campaign/project’s initial layouts, storyboards and overall look & feel.
- Responsible for casting talent (models, voice and actors).
- Managed team of art directors, designers, production designers and web designers.
- Responsible for presenting creative concepts to clients.
- Responsible for hiring creative staff and vendors.